How To Get Sitelinks On Google : Proven Strategies

My Blog has been showing sitelinks on google quite often. All I did is illustrated as it is in this post. The only thing you have to do is follow the steps Exactly as i demonstrate.

Though generation and output of Sitelinks are automated, there are few things which contribute and help google in providing the favourable results fast.

In this post, i will show you some proven steps and strategies that actually work for getting sitelinks google. I have tested these strategies on my blog and they did great for me.

Follow these rules and soon enough you will see sitelinks appearing on your pages in google.

What Are sitelinks

sitelinks below main domian
1- Main domain
2- sitelinks below the domain

Sitelinks are meant for enhancing user experience. They are added automatically by google. However, you can follow these specific steps to compliment the Google’s workflow and get sitelinks for your sites faster.

1. Pick A SEO optimized And Schema Added Theme

While using A free theme from WordPress theme repo My blog didn’t showed up any sitelinks on google and i analysed my theme structure and found my theme didn’t had any site navigation element schema markup.

Have a look at this now :-

My blog got sitelinks image

Bforbloggers shows 6 sitelinks on google without even entering the domain extension. Even my individual posts are showing thses beneath them in SERPs. Now the main question arises, How did I achieve this?

I changed the theme completely. I switched to a custom theme that was already coded with latest schema.org codes and was SEO optimized. The theme is easy to navigate and clean supporting google to do its work easily.

There are may themes but I recommend –

These two themes are highly effective when it comes to impress the search engines. You should be able to customize them easily as per your taste and needs.

Not only these themes help you generate sitelinks, they help to elevate your ranks too.

Changing a particular theme after using it for, let’s say a month can result in two things :-

1. Rank Up [ Higher traffic ] 2. Rank Down [ lower traffic ]

Every theme is different and the code structure is different two. Genesis has pre-embedded site Navigation Schema Element that helps search engine to crawl easily through your main taxonomy links hence resulting in faster and better index.

Different themes handle h1 and other heading tags differently. You would use <h1> in one theme which might turn <h2> in the other.

All of these factors will directly affect your SEO. A proper, clean coded theme with required schema and SEO optimization is required at all cost.

Themes also affect your overall loading speed and in coming July, google will take speed as an ranking factor for smartphones as well. Earlier, this applied to desktops only.

However, google clearly mentions if someone’s have got a quality and relevant content with proper structure, they may still rank higher despite of having a slow site.

But you should keep an eye on it. It could also degrade the UX of your website.

Make your website fast and impresses your visitors with a beautiful and structured theme.

2. Add A Table Of Contents

This is highly recommended. I was experimenting with different sites and their structures on the web for 3 weeks now.

What i found was quite surprising, and you should pay attention to this.

Look at a post from MonsterInsights blog :-

Two posts on google with sitelinks and how they differ

These two posts are from the same blog. One appears to have sitelinks below the result while the other don’t. Google thinks that these heading are something the searcher would be looking for and hence it shies them in the result itself.

When i visited the second article, i.e. The one which is having the links, i found a table of contents just above the first heading which will help the user to easily navigate the different headings and subjects.

Table of contents contribute to sitelinks (case study)

The first article didn’t had any table of contents in it and that’s why i feel it didn’t showed up any extra sitelinks on SERPs.

A table of content is basically an HTML code which consists of all your headings properly structured and organised by simple <ul> tags. These are hyperlinks which are generated to help user scroll faster through long contents.

The ul tag is an abbreviated form of unordered list. This html tag is used to add bullets, discs etc. To the selected content in your article. This doesn’t include numbers. We use <ol> tags for adding numbers.

Google can quickly catch up with the links you provide to it via table of contents tab and that’s why sitelinks appear on such articles.

Structured data is a key to success in SEO. you should focus on properly executing your data with HTML too. Focusing on visual appearance do adds a value to visitors but the real work will happen via HTML only.

According to my studies, it is possible to get sitelinks quickly with these tables. The live example contributes a lot to this fact.

you can add a table of contents through minimum HTML coding But beginners might feel very uncomfortable doing it. The easier way to do this is to add a plugin.

It might be that google follows the user flow and tracks on how user intracts within the webpage. Table of contents provide and immediate action and a user can easily select the topic as per it’s interest and needs. Google might just hook that up in SERPs . It’s like when google feels that users are clicking through your table of contents links, it shows them up on the front end for a better experience.
I strongly recommend adding a table of content plugin for your WordPress blog. Here’s a great free one.

3. Long And Extremely Engaging Content

Without further elaboration, let me give you a three step blue print for a highly effective SEO friendly content.

First, start with an introduction. Introduce the brand, technique, product or anything your going to write about and give a brief insight to how you found it or whatsoever.

Second, Make sure you begin with an <h1> or <h2> tag. Depending on the title, make a habit of using heading tags instead of simply enlarging the titles.

Make sure you don’t use the focus keywords in h1 tags. Use correlating words or phrases instead. You can use the keyword in h2 tags once only.

Third, Use breaklines with contextual words that are eye catching features, reasons and questions related to the content.

Use breaklines such as “6 benefits of getting sitelinks” or ” what are the benefits”.

Google says “sitelinks are shown when google feels the user will be looking for it or may find it useful”.

As soon as you start giving what your users want, the google will lift you up. Your content should be original and informative.

This blueprint is enough to help you in getting sitelinks. Make sure you right a highly informative post that covers up every side of the topic.

I have seen on google that only long and properly titled and structured content are rewarded so make sure you do this.

Always write the way you would want to read as a beginner.

Other important factors :-

Internal linking – Internal linking is a must to do practice for any blog. Not only this helps google understand your content better, it also helps your audience to navigate on your blog more easily.

Link your most important articles with every related posts so that google gets to know you want to put it on the main frame. This will help you generate a better structure and User experience too.

There is no shortcut for getting sitelinks. You cannot force google to show these.

However, you can follow these simple best practices that will ensure google follows you the way you want it to.

Be honest with your audience and add value to your content. Don’t pretend to know thing you don’t.

Also remember that sitelinks add indirect value to SEO. this means it does possesses an effect on it.

Do Traffic Affects Sitelinks

As far as I have gone through the traffic does affects how fast you are going to get sitelinks on your SERPs. Google follows the click made by your visitors on your article.

The more you write helpful articles with QnA segments, the faster you are going to achieve success with these. Probably the structure is a key right now.

Do Unique Branding Affects Sitelinks

Nope. The unique branding and unique domain and it’s authority has nothing to do with sitelinks.

You see bforbloggers,  problogger, copyblogger, etc. Are all keyword centric domains. These examples show us that unique names do nothing. It’s just a jargon.

Breadcrumbs and better navigation

Breadcrumbs, as far as I have seen gives a little boost to the procedure. However, this isn’t necessary to have.

Almost every premium as well as quality free themes comes with a pre-loaded breadcrumbs navigation so this shouldn’t be a concern for you. You can check out if your pages support  breadcrumbs via the structured data testing tool by Google.

Ranking On SERPs

Yes this is an absolute fact. Unless and until you are acquiring the first page on google for any given keyword. You are likely to get sitelinks if you are sincerely following the rules.

I keep an eye on my SERPs through SEMrush and hence I got to know that the review I did for Nestify was showing sitelinks below the post.

Google Sitelinks below the post

For this review I am ranking on the first page. I haven’t seen any sitelinks appearing on any results after the page one till date. So you should be ranking on the page one of Google to get sitelinks.

This all happened within a week of implementing the strategies I found. I hope you would get the same results too.

Having site links will increase the CTR on your articles. With more increase in click you can expect more conversions and higher rankings in long term.

The whole procedure will take time to show the results. This can be a month or a week depending upon the google and it’s crawl rate. Following the suggestions i gave you will ensure a higher percentage of getting success.

At the end it’s all about content and it’s originality. Help your users with rock solid articles which are helpful to the core.

Google sitelinks in search console.

once you have got some, you can check your sitelinks via your google search console. You can also remove the links of pages, taxonomies etc. you don’t want to show up.

You shouldn’t change your theme once you’ve got these links. Doing so may result in vanishing of these sitelinks.  Make sure the new theme you choose is schema markup integrated and easy to render.

In case you are wondering, search boxes are also a part of schema markup. Sitelink search boxes are given to those sites which are big enough to give users a result for what the will search relevant to your blog’s niche.

These aren’t fixed for blogs only, sitelinks are also rewarded to websites made for brand endorsement. I strongly suggest you to have a blog running under your website’s domain.

If this article helped you with getting sitelinks, do share this on your favourite social media and let me know your problems and experience in the comments section below

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Author: Aayush Bhaskar Verma

My name is Bhaskar and i will walk you through a bunch of over my shoulder guides and content marketing tips that i use for my blog.

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