4 Free Lead Generation Tools For List Building

There are many powerful lead generation plugins and software for bloggers to grow their email list but most them are premium and give no free account and access.

That’s why today, I will show you 4 lead generation tools that are free to use and give you access to all basic and premium features as well.

1. HubSpot

hubspot crm lead flow

Since 2006, HubSpot has helped every small and large marketer to grow their business through inbound marketing software.

Many of you don’t know that HubSpot offers everyone a forever free account with no credit card details.

This free CRM tool is a cloud software that helps you to generate leads with interactive lead flows.

Getting started with HubSpot is very easy. Everything is preset and you can go live straight with the premade templates.

The free plan includes everything you need and above all, you can also set the custom followup email right from the HubSpot workflow.

It also supports the integration of various email marketing services and software such as MailChimp and constant contact.

HubSpot works without a plugin. Install the tracking code you are given and you are done.

Checkout HubSpot >>

2. Optingun

The optingun is much similar to your typical optin form generator, besides the fact that it provides a free account to its users with every dedicated feature.


With optingun you can make

  • sidebar forms
  • Screen takeover form
  • Popup form

and more. You are given access to the exit intent and cookie behaviour settings as well so that you don’t lose your visitors.

The optingun also gives you access to 30+ premade templates ready to use. You can activate any form with 1-click. You can also integrate optingun with free Mailerlite account.

A statistics graph data is shown as soon as you log in to your dashboard. You can also do an A/B testing or clone any of your forms with a single click.

Checkout Optingun>>

3. GetSiteControl

Much similar to SUMOme, the GetSiteControl is also a web-based cloud tool that helps you –

  • Build your mailing list
  • increase clicks on your affiliate links
  • Increase social media followers

And more. GetSiteControl gives you access to some basic features that are enough for a beginner to generate more leads.


You can set a popup, sidebar or a notification bar to capture emails. Every element is easily customizable and a very well structured preview is shown live on the screen for multiple devices.

You can also set the forms to change their sizes according to the user’s device. The free plan restricts you to only 50k views on all of your forms and bars.

However, you can not use any behavioural features like scroll trigger etc. on the free plan.

Checkout GetSiteControl>>

4. SUMOme

SUMOme comes with a free version that is widely used by new bloggers. The SUMOme has no restrictions on what tools you can use in the free plan.


However, some features such as exit intent and custom skins, templates and branding do require a paid plan.

With SUMOme plugin you can capture leads through popup, below the screen bar and notification bars as well.

SUMOme comes with other sets of tools such as share buttons and heatmaps as well. Moreover, you can always add more tools from SUMO app store for free.

The best part with SUMO is being it highly beginner friendly and easy to use. You can select from numbers of free templates available that are ready to go with basic customizations only.

The SUMOme plugin also integrates with mailchimp with the free version and you can set the behaviour and targeting levels too.

Checkout SUMOme>>

3 Tips To Make the Most Out Of These Free lead generating Tools

1.Create a lead magnet – A lead magnet works on autopilot. Set it and forget it. People with similar interest to what you have to offer will automatically subscribe to your email list to get the freebie. Make sure your lead magnet is relevant to your targeted audience and niche.

2.Use High CTR colours –  High CTR colours such as orange, pink and lime green are proven to increase visitor attention. This makes sure that your optin forms are visible and they drive maximum attention of your readers. make your statements bold and keep your headlines and descriptions short and to the point.

3.Use correct formats – There are various lead form formats available. The best one which converts more visitors into subscribers are PopUps and Sidebar slideins. Create a lead flow which converts visitors with direct questioning and reasoning. this will give you more loyal subscribers faster.

One underused format is page takeover format. A page takeover form leaves your user only two choices. the one to subscribe, the other to never have an option to subscribe again. This works really great especially when paired with exit intent trigger.

Paid Tools – Paid tools give you access to better performing features such as Exit intent and custom cookie branding and targeting. You can set to show different forms to different people from different regions.

Furthermore, you can brand the optin form to match your brand and business. You can also choose to display another form or notification to people who have already subscribed to your list.

Free Tools – Most of the free tools give you access to basic features which might not support you to withstand your competition. If you are tight on budget, you can use free tools smartly to convert visitors into subscribers. They might not give you the premium feel but the functionality remains the same.

If you are a complete beginner, the best choice for you is to stick with the free tools. Once you become familiar with how a particular software or tool works, you can easily switch to the premium one.

It’s better to save money and I strongly suggest you, go with the free tools available before purchasing a premium one, Try and test the tool first, then take your decisions based on the results and satisfaction.

I suggest you to try Hubspot and SUMOme first, if they didn’t suit your blog, go for optingun. No tool listed here requires you to have a credit card to access the free plans, signup and go live, that’s it

P.S. Do include an ethical bribe to drive maximum leads for your list.

If you have any question, let me know in the comments section below.

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Author: Aayush Bhaskar Verma

My name is Bhaskar and i will walk you through a bunch of over my shoulder guides and content marketing tips that i use for my blog.

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