Whether you need to more leads or boost your website conversion rate, in any case, a landing page is essential.
Now, most of the time, lead tools and optin plugins will do the work, and you’ll be able to build your mailing list quite fast. However, when it comes to selling products and building a sales funnel, you’ve got to have a landing page.
A landing page is where visitors go immediately after they click on a link or banner Ad to know what you have to offer. This one page puts the first impression on your visitors about your website, you, and your product.
Creating a landing page hectic if you don’t know where to start from and what to do to truly convince your visitors to buy your product or signup for your webinar.
Today, I’m talking about some of the best and powerful WordPress plugins to create a landing page that converts more of your visitors. Use them to create web pages without touching a line of code.
Best WordPress Landing Page Builders
1. Thrive Architect
Thrive architect is a conversion-focused landing page builder plugin from Thrive Themes. It comes with a free library of page templates, including landing pages created for every type of product, occasion, or topic.
If you need to have an about page but what to convert visitors that see it, Thrive Architect has a template.
Whether you need to create a sales page, webinar or eBook page, lead magnet, or a page to do any kind of promotion, Thrive Architect has free templates for each. No need to start from scratch.
Thrive Architect is easy to use. It has a powerful block-based editor that allows you to create different page sections. You can create a section with the headline, icons, content boxes, email optin forms, and eBook section.
It has a drag and drop builder so you can see how the landing pages you create will look live. Thrive Architect also integrates with PayPal, ConvertKit and Zapier, and many more services. The pages you create will be mobile friendly to maximize conversions on small devices.
There’s a “Thrive Optimize” add-on plugin you can use with Thrive Architect, which will help you A/B test multiple pages you create. It is a lightweight plugin and doesn’t slow down your WordPress, so no loading issues will happen.
Thrive Architect is my personal favorite and #1 recommendation.
It is a premium WordPress plugin. You can either buy a Thrive Theme membership worth $19/month or $67 one-time free for Thrive Architect alone.
Elementor is so far the most beginner-friendly WordPress page builder. It was released in 2016, and in a short span, it has over 1 million active installations and an impressive 4.8-star rating in the WordPress plugin repo.
Building pages with Elementor is a fantastic experience.
You get a drag and drop editor, and Elementor has the blocks and sections support as well. It allows you to build block segments and add different widgets to them.
Necessary integrations like MailChimp is available in Elementor itself, but for integration with more services, you’ll have to install some addon plugins or buy a pro plan. You can use Elementor with any theme.
In recent updates, they have integrated popups by default in all pro versions of Elementor, so now you can create popups without any extra plugin through Elementor itself.
Elementor is a freemium plugin. Its initial plugin is free but it lacks all the advanced features that we are talking about here. The Elementor Pro costs $49/month for 1 website.
OptimizePress is another great plugin that is very similar to Unbounce in looks and landing page templates. It has a custom drag-and-drop editor, which lets you create a high converting page very quickly.
Most of the time, you’ll find a page layout and design that matches your requirement. You just have to select a design, and OptimizePress will let you create a sales page in minutes.
Basically, you’ll only have to fill in the blanks as the inbuilt design library has a huge collection of ready to publish page templates. It also comes with a one-click lead form module.
What you’ll find best about OptimizePress are its efficiency and features. You get a fantastic block section with a handful of section widgets and extras such as countdown timer, Icon set, sales pitch block, call to action, just to name a few.
You also get the OptimizeMember plugin bundled with it. It helps you create a complete sales funnel that will help you create membership sites and accept payments very easily and securely.
Fun fact, OptimzePress actually introduced the technique of building landing pages with live editing of different elements. Before that, you had to use editable blocks, which didn’t show how your landing page was looking in the front end unless you save and then click on the preview button.
OptimziePress comes at $99/year for one website.
LeadPages is one of the most popular landing page builder for serious marketers. They came as software as a service (SaaS) where you had to create landing pages on their cloud platform and then publish it to your domain manually.
But LeadPages released their WordPress plugin, and now you can have the same powerful magic of LeadPages right from your WordPress dashboard.
LeadPages is a powerful and feature-rich page builder built for any need you may have. Whether you need to create pages for a webinar, product promotion, software marketing, etc. LeadPages has it all.
It integrates with 1000+ apps including, Aweber, Salesforce, and Stripe. All pages designed with Leadpages are mobile-friendly, so you don’t have to worry about mobile visitors.
It comes with LeadBoxes (their own two-step optin forms) and a built-in lead magnet delivery system. I feel LeadPages is the most powerful solution for you if you are serious about your sales funnel.
LeadPages pricing starts at $27/month for the starter plan.
Divi is a beautiful and quite stylish page builder. This plugin comes from the house of Elegant Themes, and it is a primary attraction for them.
More than 500,000 WordPress websites use Divi builder. That’s because of its feature-rich and beginner-friendly front-end page builder at the same time.
As I used the Divi builder, I found it to be very design-focused. Every block you create or even if you add a gadget on a page, you’ll immediately notice they all are styled to look good and smooth.
You can use Divi builder with any theme, no holds barred. Along with Divi’s core elements and widgets, you also get access to Divi layouts. These are ready to use designs you can simply import and customize as per your need.
There’s no two-step optin form within Divi elements, but you get to use the Bloom optin form plugin when you purchase the Divi license. It’s easy to start using both, and here’s a tutorial to enable two-step optin in the Bloom plugin.
There’s no integration option in Divi builder. You would have to use Bloom with it to collect leads.
Divi comes as a part of Elegant Themes membership, priced at $89/year or $249 for a lifetime license.
6. Visual Composer
Visual Composer is one of the most famous and old page builder for WordPress. This particular plugin supports both front and backend editing options.
It comes with an absolutely refreshing and user-friendly drag and drop builder. It also comes with a library of page layouts and section templates. It is one of the best selling plugins on CodeCanyon.
Visual Composer also allows API, which makes it a better option for developers.
You can add rows, sections, custom columns, and styled HTML blocks to your pages in one click. You can also use custom CSS if you want.
Visual Composer is free but also has a pro version priced at $49/year. The pro version is, again more powerful and ideal for most.
Finally, you have to look at Unbounce when talking about landing pages. Unbounce is one of the most popular and highest converting landing page builder. And now they officially have a WordPress plugin.
This is my #1 recommendation if you are a small business owner or serious internet marketer. There isn’t any other landing page builder that compares to Unbounce at this stage.
With Unbounce, you get access to premium features such as Smart Traffic.
“Smart Traffic A.I. technology creates a personalized landing page experiment based on per-visitor condition, increasing your advertising conversion rate & ROI.”
Unbounce comes with global block technology which means you can create a block such as a header or a footer and reuse it again and again without starting from scratch.
You also get access to more than 100+ customizable page layouts and templates. You can easily customize each of them to create a unique page for your business.
And there’s a built-in lead generation module meaning you can create optin forms + sticky bars for your landing pages right from the Unbounce editor. It integrates with all widespread automation and CRM such as Drip, HubSpot, and ConvertKit.
Unbounce plans start at $80 per month.
P.S. I’ve managed to get you 20% on all Unbounce plans! Enjoy.
I would also like to add Instapage to this list. They have recently released a WordPress plugin, making it easy to integrate their landing pages to WordPress.
With Unbounce, you get popups and sticky bars integrated with your landing pages on a hosted cloud solution. This will help you conserve your server resources.
You should also check my guide to learn what makes a landing page copy generate more sales and traffic.
Let me know which landing page plugin are you going to use and why?