Cornerstones in general language are the Important feature which works as a foundation of anything. But, In SEO and Content Marketing, A cornerstone content is something which gives you a boost over your own achievements.
A cornerstone Content is generally a Well written content – Reflecting your aim and business possibilities.
These are those articles which you definitely want to show off to other bloggers and your readers. A cornerstone content gives the best experience to your readers.
It is one of your most read, shred and worthy articles.
Its what we now call pillar and long-form articles.
These cornerstone articles are excellent for readers and SEO both and work as a content silo.
Upon my experience with cornerstone content, I can tell you they work a lot for SEO.
But how do you identify a cornerstone content?
It’s simple – you create one.
The cornerstone articles must be well written and must give a piece of great and complete information about the topic is written upon. Make sure you have 0 errors in your cornerstones.
These articles generally contain a great number of helpful links and guide. They explain each and everything to help the reader with the utmost precision.
You see if someone visits your content, they should get every information they can think off from the one article. They shouldn’t need to go on searching the web.
You may collect useful links, a great number of useful links and transform it into a complete content tablature which provides every article over the web in a compressed zone for easier access.
In a cornerstone content, you create a hook point for all your other content. Once someone lands on it, they need to get hooked by the quality and quantity of your content.
Alternatively, you may write an ultimate article and generally, an ultimate article is nor less than 3000 words, and mark this as a cornerstone article. This ultimate article can be of any topic.
A cornerstone marked article:-
- Needs to be regularly Updated
- Must provide best and updated info.
- Must be cleat from any writing error
- Easily Navigable
- Productive and comprehensive
- Greatly Publicised
- Must be Unique and Original
You have to keep an eye on how they perform. To make it simple, Yoast SEO plugin provides an option to mark articles and pages as “cornerstone content” so that they are easily accessible through WP Dashboard.
This is very handy especially when you have a lot of content.
You also have to make sure you don’t mark articles as cornerstones unnecessarily. It is really not about marking them, it is all about creating a content that adds value.
Generally, cornerstone content is evergreen. That means they stay relevant to your audience for a long time.
What I’ve found is long-form content is the framework of cornerstone content. They are also called pillar articles. The length of any cornerstone article should be between 1500 – 5000 words. More in-depth and long content which adds real value to your blog and your audience.
And many bloggers identify cornerstone contents similar silo contents. Which is quite crazy. In Silo content you create a group of similar content: no length, no quality just a group of similar pages linked together.
Do tell me how you look at cornerstone blog posts and also your experience with them.