Back in an article, we discussed what content upgrade is.
You would be eager to know how you could actually make a content upgrade right from your WordPress dashboard with the help of a plugin. In this post, I’ll show you how to do that in a few easy steps. Before that have a look at the tool we are going to use.
What's In There
Beacon Publishing Tool
Beacon (also known as Beacon.by) is an online publishing platform and tool which also comes with a free WordPress plugin you can use to create a content upgrade for your blog posts in minutes. With Beacon, you can create:
- Resource guides
- and email templates
It’s like having everything under one roof.
Beacon can be used with any blog publishing platform including WordPress, HubSpot, Blogger, and ghost.org. So, Its quite compatible.
Below are the steps you need to follow to create an awesome content upgrade in less than 5 minutes using Beacon publishing and lead generation tool.
Go To The Beacon E-Book Generator & Publisher
This will be your one-stop solution for creating awesome lead magnets/ethical bribes and use them as your content upgrade. Its very easy to use and I enjoy the various customization options they offer.
Beacon is actually free to use. It comes with a subscription you can choose to if you wish to get No-branding & other features. They also have a plugin so head on the WordPress plugin repo, look for beacon marketing e-books plugin, or download it from here and install it.
Alternatively, you can skip this step if you wish to give Beacon a try before. Simply go to their online tool, Sing up for a free account and follow the next step.
Choose Your Content Upgrade Type
Login to your Beacon account and go to the dashboard. Here, you will see a create a new button, you have to click on that. On the next screen, you have to choose from 5 different types of lead magnets. So far, the best one, to begin with, is an E-book. Click on the E-book icon. The Beacon will then ask you if you want to recycle a blog post for using it as your lead magnet. Click yes. Select the CMS you use that is the blog publishing platform you use. If you are using any other than HubSpot, select others option.
Now, all you have to do is enter the URL of the blog post you wish to turn into a led magnet E-book. After that, select the theme of your choice form the available ones.
Click on any of the themes and preview your new e-book. Make sure everything’s correct and then click on the publish button and voila!. Your post will be converted into an ebook with different important pages along with your main content.
As you can see my post of best plugins for more leads has been converted into a nice full E-book with necessary pages and context.
Creating A lead Magnet With The Content Upgrade
Now that we have made our content upgrade, we will have to use it as our lead magnet and this can be done right from your beacon dashboard.
Go to your Beacon dashboard and click on the share button of the content upgrade you just created. Then, click on the create a lead magnet button. The beacon will show you the most preferred settings for your lead magnet but if you want to customize the message and color of your optin form, you can do so by clicking on any element shown.
Now click on the embed option and copy the code shown on the screen. If you use an email marketing service such as MailChimp, ConvertKit or Aweber, you can integrate it with beacon by clicking on the email integration tab.
Then paste this code by going to your websites HTML editor. In WordPress, make sure you paste this code in the TEXT editor rather than the visual. Preview the post and you’ll see your content upgrade attached with a beautiful optin form to act as a lead magnet. So Simple.
You can use this code to show this content upgrade on multiple posts but make sure you do so on highly relevant posts otherwise the potential of this tactic will be over.
Once you have pasted this code on any of your live posts, you can check the leads section on Beacon share menu where you will find the all of the lead emails. You can then export this list as a CSV or most preferably, its best to integrate Beacon with your email marketing service.
Repeating this step, you can now convert any of your blog posts or even pages into content upgrades in less than 5 minutes without any hassle.
That is how you make your content upgrade and lead magnets to collect more leads with Beacon.
Like the post? Share this on your favorite social media. Do you use beacon? share your experience in the comments section below.