E-Mail Marketing Has Evolved As A key To Make more engagement and Consistency In Blogging, But it has also become a Great way to promote your Products, offers, and New Resources. Is E-Mail Marketing Effective? Do E-Mail Marketing Worth The Money & Effort it takes?
Here’s Everything You need to know about it.
Email Marketing: Definition
E-Mail Marketing is Generally Described as The way of Interaction between The organization/Author and The People Subscribed.
It Is Done To keep People stagnant and generate traffic of consistent and loyal Readers. It is practiced by Sending E-Mails which are pre-defined or Direct notifications of New Posts.
Some people, I don’t know why still use Feedburner.
With the word marketing being added to the email, its all about monetizing your list. You are actually marketing your product or affiliate products or services or anything that can make you money through your list. Your list is your asset.
Very similar to affiliate marketing, its all about convincing people who have subscribed t your list that you are a genuine person with a genuine product. You should never promote scams and false products to your subscribers to be more precise.
“Is Email Marketing Only Used For Marketing Purposes, I mean Selling products etc.?”
Absolutely Not. In a Passive Manner, E-Mail Marketing Isn’t Only focused On Marketing of Products and Services, But it is generally used to provide Your Readers A Great opportunity To discover Something More Useful and New from Your blog.
Like for Example, I write about Blogging, SEO, and Tech, But if someone Subscribed To My Blog, I Can Give them Exclusive Tips, More Free Gifts To Help them Stay Connected with Me. Between these Informative Articles, you can also Provide details of offers and discounts regarding Your own products, Affiliate Networks Etc. To help you Earn Money.
Of course, your list is a traffic source and every traffic source has some scope of monetization.
The Chances of Purchasing Recommended products Increases In E-Mail Marketing When Compared to Direct Blog Posts. It also helps You To Increase Your Brand Value as People Get Consistent and Fresh Articles Straight Into their Inbox.
A mailing list where all the emails of your subscribers, leads contacts etc. go and stack up. Basically, you collect emails in your mailing list (also known as email list).
A mailing list can be created in an email marketing service you choose.
Without this list you have nowhere you collect, organize, tag, segment, manage and keep a record of your leads. So, you should have an email list prepared before you start collecting emails from your website.
This is what you will use to reach thousands for people who use the internet at a single time to broadcast your blog updates, promotional emails, product launches and etc.
This is where all your subscriber’s information is stored.
How to Begin Collecting Emails
Getting more lads and adding more subscribers to your list has no overnight formula. Staying consistent with your strategy and content to attract more visitors to your posts can help to get more opportunities to convert more people into your subscribers.
Start by using some of the WordPress plugins to create and show optin forms on your blog.
You may also, include ethical bribe to get more, better leads faster.
Content upgrades are also one of the few ways which are proven to give outstanding conversion rate. It’s easy to get started and you can Learn how you can make a content upgrade for your posts.
There are many free lead generation tools as well that are great for anyone to get started with lead generation on a much faster scale. You can also look at some of the best lead generation plugins available for WordPress that makes our life easier.
Where You Should Start E-Mail Marketing
There are many great email marketing options available but generally, a beginner might feel a bit overwhelmed with them. To get started, I would recommend:
First Step Before Getting Any Subscriber
You should create an autoresponder. This will help you build instant trust and connection with your subscriber. If you used a lead magnet, this will also work to deliver it to your first subscribers.
Here’s a helpful guide to creating your first autoresponder.
Writing An email Isn’t A very Hard Thing to do. You get used to it and Seasoned with every email you write. E-Mail marketing is must to do marketing strategy for anyone. Sooner or later, the results will amaze you.
As a beginner, this is all you had to know about E-Mail marketing.
I hope you have got an idea about this clearly. Every blog owner should implement e-mail Marketing as soon as possible. Trust me its the best way to engage your Audience.