What Are DoFollow And NoFollow Links And How They Affect SEO

Whenever we talk about SEO, the word link, either in the form of backlink or internal link strikes us.

Search the keyword ” how to rank better” and you will find the answers backlinks and link building.

It’s some how true that google really appreciates the websites or the blogs which receive the high quality backlinks through thousands of referring domains.

However, the linking road is deeper. While linking to a website you trust you should use do-follow attribute and when not, a No-follow attribute.

Why ? I will explain this in a second.

Do-follow and No-follow links are two important Link tags.

These tags are used in the html codes of our blog posts.

The Do-follow links allow the search engines i.e. Google etc., to follow this link. This link creates a connection between yours and the linked website.

Here comes a word called link juice. Passing link juice means allowing the crawler to crawl the link which eventually creates a bond between these two websites.

We know that Google’s algorithm uses the interlinks and outbound links along with backlinks to judge the rank and quality of our websites.

So why you should care about Do-follow tags?

Do follow links, as they sound are meant to be followed. They allow the link juice to pass.

This tag makes sure Google indexed this link. An example of how a do-follow link appears in given below –

<a href = “https://www.bforbloggers.com” > BforBloggers </a>

This a simple hyperlink reference tag. The link is attached to an anchor tag that is the word BforBloggers.

This is quite beginner friendly as we have read this in our 6th Standard books.

Also note that every link is a do follow by default. You are not required to do anything manually.

Now suppose you are linking to a website which is having a great content. However, this website is new and you don’t know whether it would continue to publish great stuff or not. What if it becomes spammy?

You cannot risk you seo in such case so you have to make sure google keeps you separated from this one. Who knows, if this will become a bane for you.

In such cases No-follow tag becomes handy.

Now follow tags are used to indicate the search engines not to follow the given link. This will prevent crawlers to create a bond between you and the linked site.

An example of nofollow link :-

<a href = “https://www.bforbloggers.com” rel = “Nofollow” > Bforbloggers

Adding this tag will make sure you keep the SEO as well as your readers happy.

No follow tags are also used to prevent people from generating backlinks by commenting unnecessarily on other blogs and Q&A sites like forums and quora.

This tag is widely used in affiliate links nowadays so that google ignores it if you link to any unknown or cheap affiliate networks.

Summary

1. Do-follow link :-

The links which should be indexed by search engine crawlers. These links do not contain any specific tag.

We allow search engines to follow these links.

We use these links for internal links and for trusted outbound links

Ex. – < a href = “bforbloggers.com” > BforBloggers </a>

2. No-follow Links :-

The links which should not be indexed by search engine crawlers. These link contain a “nofollow” HTML attribute between their hyperlink anchor tags.

We don’t want search engine to follow these links.

We use these links for affiliate links, intrusted links and also in comments and forum.

This should not be done in case of interlinking.

Ex. – < a href = “bforbloggers.com” rel = “nofollow” > BforBloggers

Now why do you need to do this?

Google loves backlinks but not each and every of them are going to boost your rankings.

Backlinks pointing to your site from spammie and low quality sites will make you loose your rankings, severely.

Similarly, when you link out to such sites, you will loose your rankings as well. Google may also penalize you for being spammie.

This also includes links from and to the irrelevant sites.

That’s why, WordPress automatically adds the Nofollow attribute to the comment links.

Now I think you’ve  understood what are Nofollow and Do follow tags and how they work and behave.

Do ask if you have any confusion remaining in the comments section below.

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Author: Aayush Bhaskar Verma

My name is Bhaskar and i will walk you through a bunch of over my shoulder guides and content marketing tips that i use for my blog.

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