Everyone has the interest in starting some online business and hence the first thing they do is they search for a perfect domain name
This is a very necessary thing because, on the internet, the domain name is your unique identity.
It may be any business or organization or a company who is having an internet presence should have own domain name.
Along with that, you should have your domain-based email addresses, which will add more value to your business.
Also, everything on the internet can be easily copied, shared and distributed, hence to avoid this intellectual breach, a domain is necessary.
With a domain name, you can hold copyrights over your digital assets and trademark your brand to increase your brand awareness.
This much deep potentially important thing is very much necessary.
- Types of Domain Names:
- How to choose a perfect domain name?
- 3 Mistakes While Selecting a Domain Name
- Where to buy domain names?
Types of Domain Names:
Generally, there are three categories of the domain name which you can select for your affiliate marketing business.
- Exact Match Domain (EMD)
- Partial Match Domain (PMD)
- Brandable Domain Name (BDN)
Let me explain what are these variants and how can you choose a right domain name for your first affiliate business.
Exact Match Domain (EMD): When you start your affiliate business which focuses just one product then your domain name usually is the product name.
For an example, if you start a business named “how to lose weight”, then EMD of your website will be howtoloseweight.com
In the earlier days, this EMD has more potential and search engines put more weight and rank these domains faster.
Whereas in the current trend, as search engines became so clever and they reduced giving importance to EMD.
Partial Match Domain (PMD): The name itself implies the meaning that, if the domain name consists of partial keywords, then they are called as PMD.
For an example, if your core affiliate business was around, “weight loss program”, and if you choose weightlossuncle.com, then it is called as PMD.
When compared to the EMD, choosing a partial match domain name has some more significant effect in ranking.
When you look at the domain name, it explicitly tells the business name which is to be branded.
This domain name will describe the company name directly and tells the business model indirectly.
For an example, wealthyaffiliate.com is a brand name whose primary business is selling affiliate training program.
They concentrate on their brand name, “wealthy affiliate”, to gain over the market.
How to choose a perfect domain name?
When it comes to starting an affiliate website, it is certainly a challenging task to choose a perfect domain name.
There are several factors to consider before choosing your domain name for your first affiliate blog.
Let me explain you the various important factor to consider before choosing the name for your blog.
1.) Is your niche scalable?
To better understand this scenario, you please read once again the different types of a domain name which I explained above in this article.
It is therefore very important to think whether the niche is scalable in future or not.
The best example is,
Affiliate Keyword: Weight Loss Program
This niche keyword is scalable because you can include or promote many different kinds of products and companies.
You can be able to write more articles or contents thereby increased chances to earn more revenue.
Affiliate Keyword: Amway Weight Loss Product
This niche keyword is certainly limited because you have targeted a specific product from a single company.
You are too restricted to find new topics to write contents on your blog, hence reduced income.
So, it is very much important to choose the perfect name for your blog with a room to grow in future.
2.) Keep it short:
It is a general thumb rule in the blogosphere, which says that a shorter domain name is usually, be the best option.
Also, the shorter name makes it easier to remember and can reduce a lot of typo mistakes.
Find the domain name which is meaningful and includes few characters, short and sweet
3.) Make it Memorable:
The second rule is to choose a name that is something memorable, and interesting because interesting names can be easily remembered.
The name can be anything common phrase or unique word, but, it must be catchy and easy to spell.
The people will not remember your domain name unless they are memorable, and won’t likely get many hits.
4.) Include context in the domain name:
While choosing your perfect domain name, make it clear that the name should tell what your website is all about.
What are you going to convey through your website? The name should tell everything.
It should be easily understandable even by an average person and so, pick the right name.
5.) Choose a traditional name:
The term, “trending”, occupies all business and many companies and marketers were following what is the trend today.
Remember, the thing which is trending today may likely to fade away soon in the future.
Hence, be careful in selecting the name for your blog and better avoid trending name.
While the trendy word may get your website more hits now, but later after some months, it will look outdated and silly.
Hence, always find a perfect domain name for your affiliate business without choosing trending name.
6.) Avoid Confusion:
When you selecting your domain name, be aware that do not repeat the same word twice in the name.
For an example, look at the name, “pettracker” and “petracker”.
Both the words have the similar meaning but look at the characters as it creates confusion to reads when they type your blog name in their browser.
In this case, you will be likely to lose more visitors and that’s why I am asking you to find a clean name without confusion.
7.) Use .com extension (if possible):
Today there are so many different domain extensions are available such as .biz, .org, .cc, .tv, .asia etc.
But, all of them won’t work for all kind of business and hence I recommend choosing only .com domain name for your business.
Because many average people even today have the habit of typing .com to the end of every domain name they search on their computer.
Do not take this risk of losing potential customers just because of this small wrong choice.
It could be a case when another company or your competitor owns the .com version of your domain name, they will catch your customers before you.
The domain extension has no SEO value whatsoever.
8.) Do research:
So far we have discussed the various factors that influence you in selecting a right domain name.
But, now I am going to tell you one important thing, that is, to perform a thorough research before registering the name.
Because if you register a name that is extremely close to any well-established website, then you may end up facing a costly legal dispute.
If the name is not available, keep brainstorming your ideas to find a better alternative name for your blog.
Check out this article to know more about some tools that will help you generate a brandable business name.
9.) Do not include hyphens, numbers:
If the chosen domain name is not available, the domain registrars will show you suggestions which include hyphens, numbers etc.
I strongly disagree choosing those names for your business because people may get a big confusion to spell that.
They may be unsure how to spell the number either in just numbers itself or words. Sometimes, they forgot to add hyphens or place them in the wrong spot.
3 Mistakes While Selecting a Domain Name
1.) Location name:
Many people may do this mistake by adding their location name with the domain name saying that they will get better ranking.
But, think about the size of your affiliate business, if it is having a global business, then better avoid adding location name.
It’s it totally up to your choice, but in general, affiliate marketer’s would prefer global market for a maximum revenue.
2.) Selecting a name that reflects a one already taken:
This is absolutely a wrong practice of choosing a right domain name for your business.
Some people may be in hurry and seems to act like a no-brainer end up purchasing a domain name very similar to another business.
You will face a lot of difficulties in ranking your domain by beating your strong existing business.
3.) Selecting Typo Domains:
I can see some domain names without a proper spelling but has the proper meaning.
People think this as a smart investment but to the fact, this is a big mistake and you won’t be able to run your business for a long time.
The best example is, the typo domains of Amazon.com was Aamzon.com, Amazion.com, Amazom.com etc.
Probably you will end up facing a lot of legal issues and also you can’t able to rank your domain in the search results.
Where to buy domain names?
Domain names are very important for the success of your online business. Registering a domain name does not cost you a big investment.
Most of the registrars do charge only $9 – $15 to register a .com domain name for one year.
Do not risk your business for just a small investment in purchasing a perfect domain name.
There are so many registrars across the world and some of the recommended registrars & web hosts are:
The domain name you choose may either make or break your business. It’s all about selecting a perfect domain name that attracts more visitors.
A good domain name should be shorter, easy to remember and should convey the whole message in the single word.
I hope these tips will give you a clear picture.
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Note– This is a Guest Post by Harish Kumar. If you would like to have your post here on BforBloggers, Do check out the Guide Lines here.