You have got a blog, and it is making you money. It’s a dream come true, right?
But are you leveraging your profit, or, to be broad, are you even making out the profit, or the money you make goes straight into your blog like a boomerang?
If you are happy with your blogging income, that great, but if not, you need to leverage your profit areas. You simply can’t make $100 every month. It should scale and increase over time.
One of the few ways I find increasing blog profit is finding the most profitable page on your blog. Before I show you how to find them, let me tell you about their characterizes:
3 Characteristics of a Profitable Blog Page
To identify a page that can generate higher revenue compared to other pages on your blog, here are some characteristics:
- It converts the landed visitors above the industry average.
- It becomes (or has the potential to become) insanely popular – Your blog’s main attraction.
- It has a low bounce rate and high click-through rate in terms of affiliate links and product sales.
These characteristics depend on what your goal is. If you run a non-profit website, you want your visitors to consume all of your content or most of it. Here the profitable page for you will change.
It is your purpose that will help you find this page(s) on your blog. The above 3 characteristics, however, will work as a foundation, and any page should at least show 2 of them.
Now that you know what a profitable would look and perform like, it’s time for you to find out those pages, but how do you do that?
I found several different ways to find these pages, and I’m about to show you those.
Let’s get started.
1. Using Google Analytics “Signups” Conversion Goal
[su_box title=”Note” box_color=”#5721ff”]This method will only work if you’ve set up the goal conversions in Google Analytics to track your email signups. [/su_box]
Actually, the inspiration to write this post came from Google Analytics. It showed me some of the top landing pages in the insights tab and indicated these pages were performing low on two conversion goals I had set up.
Despite increasing my traffic by 174.36%, my goal conversion rate went down by 27% on some pages, so Google Analytics intelligence showed me the reports that had the details about it.
I look at the positive side, so I reversed the scenario.
Google Analytics will also show you the pages which are outstanding in converting your visitors. To do this, follow the below-given steps:
1. Go to your google analytics dashboard
2. Click on the conversions tab, select goal URLs
3. select secondary dimensions as “Goal conversions step 1.”
This will show you all the pages that have converted your visitors for the date range you’ve selected.
There’s also another method you can use in Google Analytics which is funnel visualization:
- In your Gooogle Analytics dashboard, click on conversions.
- Select goals and click on “funnel visualization.”
You see a report like this:
So here you can see the pages that bring the most email signups for you. These are actually the pages that have the potential to generate more money for you.
There are already performing well in email sign-ups, so you are getting more leads and potential customers.
Pick one of these pages and improve their content to maximize its performance.
2. Using Google Analytics “Clicks” Conversion Goal
[su_box title=”Note” box_color=”#5721ff”]This method will only work if you are tracking clicks in Google analytics. Learn how to track clicks on your links in Google analytics and WordPress[/su_box]
But not any ordinary sale.
The sale is tracked by special links called affiliate links.
Then only, an affiliate marketer makes money – passive income which is profit most of the time.
If you do affiliate marketing and make money from our blog primarily through affiliate sales, then the page you should be looking for is the one which drives maximum clicks the affiliate links in it.
So, you should know what pages on your site are performing well. Here’s how to find them:
- Login to your Google Analytics dashboard.
- Click on the behavior tab.
- Click on events.
Here’s what you’ll see:
Clicking on any labels will let you know which links were clicked and from where.
You can also find them under the page section:
You can see all of the page links which generated maximum clicks on your affiliate links and other outbound links.
Quite clearly, these pages are working good for you, and now that you know the source of the clicks on your affiliate links, you can boost it by optimizing the link placement.
Adding targeted banners and using a few of these affiliate marketing strategies can increase your profit.
3. Using WordPress Plugin
Several WordPress plugins track clicks on your affiliate links.
It makes it easier to track and check individual links and keep their record.
If you use or plan to use banners and sidebar links on your blog, make sure you add UTM tracking to them so that Google Analytics can track and label them.
UTM stands for Urchin Tracking Module, and this parameter is used by Google to track your unique URLs.
For adding tracking source parameters, i.e., UTM, you can use a free WordPress plugin called easy UTM builder. It is very easy to use.
I hope this guide helped, and if it did, don’t forget to share it. Let me know your most profitable pages in the comments section below.