MailChimp stands out from the crowd as the most versatile and easy to use email marketing service. Most of the beginners start with them when they first get to know about Email marketing but eventually stop using it due to lack automation features. To make you go wow, here’s a spoiler, MailChimp does let you use every automation feature on the forever free account too.

Many of the newbies don’t know that they can actually set an automated welcome, onboard campaign or an automated RSS push in their free MailChimp account as well.

In this step by step guide, I will you how to create and start an autoresponder in MailChimp forever free account.

MailChimp offers you a free account for having up to 2000 email subscribers and sending 12000 emails a month with a limit of 2000 emails in a given 24 hours. This limit is pretty good for any beginner as well as an intermediate blogger and marketer too.

To Set an autoresponder in free MailChimp account follow the steps given below –

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Step 1 – Sign Up For A Free MailChimp Account

If you aren’t having a MailChimp account, you need to create one. Go ahead to the signup page and create an account. Enter your email and remember to choose a strong password since you are going to store your subscriber’s email here. Once you have signed up at MailChimp you need to verify your email address. After you have verified your email, move on to the second step.

Step 2 – Click On Start A Campaign Button And Select Email


Click on the create campaign button on the above right corner of your campaigns menu section in your MailChimp dashboard. this will show you all of your existing campaigns if you have already created some. The very next moment you click on the create campaign button a popup will appear asking you to select the type of campaign you want to create from available options.


The option you need to select is the “create an email” option. Select this option and move on to the next step.

Step 3 – Select “Automated” From The Popup Menu


When you click on the email option, you will be asked for what type of email campaign you want to create. One the head above on the popup you can see several options such as regular and automated. Select the Automated option from here and move on to the next step.

Step 4 – Select The Welcome Message Option


This will open up a new popup window which will ask you what type of email you want to create. Select the welcome email here. This welcome email is set to be automated so that whenever a new subscriber joins your list, they get their ethical bribe delivered.


On the next window, name the welcome email campaign. This name will be used by you to differentiate between multiple emails so it’s up to you what you want to call it. It can Subscriber one or Blog List etc.

Step 5 – Design Your Campaign And Welcome Email


Design your email and include your ethical bribe in it. Prepare your campaign and make sure it looks great by using appropriate images and colours. Try to personalise your emails as much as possible. Build a strong relationship through a remarkable first impression.


Once you have created the email and designed it successfully. click o the start workflow button at the bottom right corner of your screen.


MailChimp will ask you for confirmation a one more time and you should verify all the details here. Once you are done, launch your campaign and voila! your email autoresponders are ready and live.

Now that you have successfully created an autoresponder, you need to drive maximum leads to generate more subscriber for your list. For collection leads, you need to use either a free tool or a dedicated plugin for WordPress which will help you to create an optin form to display on your blog.

Some good habits for keeping your subscribers engaged and stay loyal are:-

  1. No Spamming
  2. Lesser Emails
  3. A fixed routine for sending your Emails
  4. Quality promotions
  5. personalization

These points are crucial to make sure your subscribers are being engaged. Moreover, try to write your emails on your own rather than hiring a freelancer. This will help you to connect with your subscribers easily.

Also, Subscribe to BforBloggers and get your free ebook to generate more leads and build your mailing list.

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