You have heard about inbound marketing but the thing is:
You don’t know how to implement it in your business.
In 2006 HubSpot coined the term inbound marketing. Unlike marketing channels like PPC, this focuses on creating reasons and solutions for customers so that they come to you without persuasion.
According to HubSpot, it consists of 3 stages:
The second stage is to increase engagement, to connect with them so they trust you.
The final stage is to delight the customer with smart content.
In Inbound marketing, customers come to you when they need you. That’s why it makes more profit than PPC and other marketing channels.
The main aim is creating a pull for your product than pushing it.
In this guide, you’ll discover 7 different ideas to get started with inbound marketing. I’ll give you several examples so you know the exact way to implement these ideas to grow your business.
1. Focus On Content Marketing
Content marketing is the core of inbound marketing.
Not only it works all the time, but it also works extremely well.
Create a blog for your product. Start blogging so you can attract people to need your product and are willing to invest in your tools and services.
Consistently create helpful content for free. That’s how you master the first stage of inbound marketing which is to attract.
Here’s an epic guide to creating long-form content that drives traffic.
What kind of content copy you can write about? Some ready to use ideas are:
- How to posts
- Case studies
- Survey reports
- Step by step guides
- Common mistakes
2. Start Search Engine Optimization
Once you’ve started publishing content on your blog, start leveraging search engine optimization (SEO).
SEO means to optimize your website and blog content for search engines. You make it easy for search engines to find your content and then you make/add necessary changes that help your content rank on page 1 on Google for your target keyword.
SEO is an integral part of inbound marketing. Brian Dean from Backlinko built his business entirely with SEO.
Doing SEO you can get free traffic to your content from search engines. The traffic from Google is highly targeted, making it easier for you to convert the traffic into leads and customers.
You’ll need to implement SEO to help customers find you through search engines. Else, you’ll be leaving a giant channel of potential customers.
3. Interact & Get Active On Social Media
Social media is a has helped inbound marketing grow exponentially. Having this level of reach with the audience gives an advantage to businesses in building a connection with their audience.
Create your personal and business social profile and get active on every channel. Facebook pages are a great way to build an audience.
To manage multiple social accounts is a challenging task. So, automate it as well.
In fact, social media automation tools make it super easy to manage multiple accounts from one dashboard. The tools will also help you gain insights about your market and audience.
Some popular social media tools for business are:
- Brand24 – to monitor your brand across different social networks
- Iconosquare – for Instagram analytics
- SocialOomph – for Twitter
- AgoralPulse – for Facebook and managing all other social media accounts from one dashboard.
4. Use Ethical Bribes & Content Upgrades
Conversion is a key element of inbound marketing. Every converted visitor is a potential customer so you need to implement strategies like this so your visitors eagerly subscribe to your mailing list.
Conventional lead sources like optin forms on your blog’s sidebar don’t convert visitors into leads, so lead magnets are essential.
An ethical bribe is an incentive you offer your visitors and blog readers in exchange for their email address. This could an eBook, checklist, PDFs, discounts or free membership. And a content upgrade is a content-specific lead magnet.
Both of these lead strategies are insanely powerful.
Since segmentation gives you ability personalize emails, it can boost up your sales significantly.
5. Call to Action
A call to action (CTA) is the action you want people to take once they see your message. It can be anything from signing up to a mailing list to purchasing a product.
A CTA is often a button which reminds or compels a visitor to take an action.
The action of the CTA Button depends on your business goals. But the Call to Actions’ effectiveness depends on 3 important factors which are:
- Relevancy to target persona: who are you targeting?
- Compelling Color & Word – What will compel the visitor to click on your CTA
- Placement – Placing your CTA above the fold and below the fold will maximise its visibility.
Your call to action should be clear. The CTA should make it obvious to take action.
6. Landing Page Optimization
I can’t emphasise more on how much you need to pay attention to your landing pages. I recently had a chance to talk to Instapage’s marketing team, and according to them the biggest reason for losses in any campaign is poor landing pages.
Your landing pages are the next thing your leads will see once they click on your call to action.
Below is a 7 step formula for building landing pages that convert it’s best:
- Social proof/Testimonials
- Call to action
Headlines are extremely important – they decide of a visitor gets hooked or flees. Next, add your credentials to your landing page: why would anyone listen to you, who are you?
Add testimonials from your previous customers. If you’re new to the business, add social proof using tools like WPfomify so when someone purchases a product from your website it shows up to your visitors at an instant.
Create urgency by doing scarcity marketing of your product. Why should not your visitor wait? Why people should but now?
Make your call to action clear. The decision should be obvious.
7. Video Marketing
Videos convert better than text content. Whether you’re trying to sell a product or trying to enroll more students into your program, you have to add more videos in your marketing.
In fact, if you look at the research closely, you’ll notice how millennials respond to videos more than emails. Media is changing the in bound marketing scenario.
Getting into video marketing is easy. You can start a Youtube channel and use tools like Tubebuddy to analyse how your competitors are doing on Youtube.
Recording a video is easier than writing a copy. And it converts pretty well.
Implement these inbound marketing strategies to grow business without depending on paid media. Download free 50 ways to convert your visitors into customers here.