AMP is an abbreviated form of Accelerated Mobile Pages. Which is an important initiative taken by Google to make the user experience on mobile devices more Faster.
A Fast loading page, generally a minified HTML, AMP makes an article instantly available by showing a minimalistic form rather than showing Complete website or a blog. AMP makes two copy of your article, one which you host [original] and the one which Google hosts on it’s CDN, a cached version.
Have you seen those articles which opens up As soon As you click on them? They look neat, load faster and provide the better user experience.
* If you are a Smartphone user, Try adding /amp at the end of this page’s URL. It will be like bforbloggers.com/blog/what is….. /amp
What did you see, was it like this screenshot?
Technically, the page you just saw was cleaner, loaded faster, had better readability and user-friendly.
Have you ever seen that thunderbolt like icon or tag in Google App’s Search results? Like this one –
This icon or tag indicates that my article will load faster than others that’s why my article will receive more attention. Thanks to AMP
- Makes your articles more user-friendly.
- Easy to load even on 2G OR slow 3G connections.
- Provide better Readability and visual appearance.
- Supports Ads and Comments.
- Not Very Customizable.
- Currently, Pages are not Supported.
- Doesn’t show each and every element of the website.
Who should use it?
I think every blogger. It’s must implement AMP in blogs because blogs are all about content and content is meant to read. Moreover, It is especially very helpful to People living in India, Brazil, Pakistan, Nigeria and Pacific regions where Connectivity issues sustain.
My Experience –
Yes, I had a good time implementing AMP and my readers had enjoyed it. However, some of them said to remove it as it doesn’t provide them with my original blog many times.
Still, I think I would keep it going Because this technology isn’t very old and the room for improvements is large. Since AMP is a project carried out by Google, It is going to be more productive and will surely grow to our expectations.
Its predefined form is user-friendly, loads quicker and is a blessing for slow connection problematics.
How to Integrate AMP on your Website
Well this is a Quite Simple task, there’s Only one thing to do and that is
Install the Official AMP plugin for WordPress!!
Download Here or Go to your plugins section and click on Add New, search for AMP and look for –
Install this plugin and that’s it. Your Articles will be automatically supporting AMP.
Note – If you installed this plugin on your new blog like 7 days old, it will be in action very soon but if you have an old blog i.e. With too many articles, this will take little time to appear in search engines However, You can See it in action by adding /amp at the end of your post’s URL
As I have mentioned in my previous article about AMP, currently AMP works only with Posts, Not Pages.
This means your articles will be available in a clean fast and mobile-friendly HTML5 version, but pages remain the same.
There isn’t much to do after you successfully install The plugin, i.e. You don’t have to configure anything.
Click on the Appearance, Scroll down to AMP and click to customize. Currently, AMP isn’t Very customizable. You can only change Text and Meta/link colors and Background Skin.
Benefits Of Using AMP
- Increases Readability
- Makes Any theme Mobile Friendly
- Decreases Loading Time
- Drives more user attention
- Google features AMP Articles in News carousel – which is given priority above-the-fold placement on mobile searches
Impact On SEO –
AMP seems to be a little bit problematic for its users. Recently I was reported by few fellow bloggers that Email optin rate was not up to par and the cause was compatibility issues.
Many plugins especially the plugins that we use to create optin forms, banner ads, and other graphics use their custom CSS to style the look. AMP seems to make them look ugly and sometimes were not responsive at all due to its own CSS minification. Since I myself learned this when my plugin “OptinForms” was not working on the frontend I decided to remove it.
Over the web, there are several articles but none of them show a beginner friendly and easy way to remove AMP since If not done correctly, You may lose on traffic and rankings, I have written an extensive step by step tutorial on how to remove AMP from WordPress without having any error and SEO conflict.
Share your thoughts in the comments section below.