Ever wondered why many bloggers and internet marketers have a custom page to display the information about the products they sell? Sometimes you’ll see when you go to some people’s homepage you’ll see a call to action to subscribe their newsteller. The Pages which contain fancy buttons, high contrast text, testimonials, services, features, pricing information, a featured in column, call to actions, sales pitch and so on is known as landing pages.
Landing pages are also known as lead generation pages, call to action pages and optin pages. You see, a landing page is mostly used for getting more leads faster. There are other uses as well which I will talk about further in this article.
I think It all started when internet marketers understood that a dedicated page with all the necessary and detailed information with a sales pitch in it performed so well than the normal pages. That’s why most of the bloggers and internet marketer are using landing page builders like Leadpages instead of lead generation tools like Thrive leads and HubSpot.
If you’ll check out some popular blogs over the internet and click on their call action, you’ll immediately see that you are being redirected to another page which is not so pretty and minimal and only it contains an email optin form with some text of about 30-50 characters.
If we have to define, then a landing page is where a user lands for performing a specific task. It is a single page that has one specific objective and is optimized for increasing the conversion rate of a single task or purpose.
Every landing page created is responsible for getting a single task done. Be it selling a product, generating leads, getting more subscribers, selling more subscriptions, signing up for a webinar and so on.
Generally, bloggers use landing pages for list building. They are more effective than popups and other typical optin forms.
If you have landed on a landing page, that means you’ve done any one of the following three things:
- Clicked on a PPC advertisement on Google, Bing, Facebook etc.
- Clicked on a CTA (call to action) button, image or text
- An optimized search engine result or an optimized link for sales purpose
If you’ve ever seen a beautiful page designed for a specific purpose where you’ll spend more of your time than the text-based pages, you’ve probably seen a landing page.
Characteristics of a landing page
- It has no or lesser distraction.
- It has a great design.
- It has a clear call to action.
- It has a specific goal.
- It doesn’t deviate a user.
- It’s optimized to maximize any expected actions
- It has a sales pitch (most of the time)
- It makes the message hard to ignore
Generally, you’ll see a landing page has no header or footer. That is done to keep anyone on that page for as much as time as possible. This removes any kind of distraction.
The landing pages are also very beautiful in comparison to other pages on a website.
They clearly define what is the goal of making this page, what the creator wants you to do or what you need to do..
It has a call to action. Always. This is what the page is made for. If there is no call to action on a page then 110% its not a landing page.
A landing page strictly sticks to the point. It doesn’t have text regarding something that won’t matter to the topic. It has simple and solid content to impress people.
An optimized landing page is very hard to ignore. It makes the user stick to it to the end. Using visual elements and social proofs in recent times, a landing page is now constantly performing better than any type f lead generation method.
landing pages are better than any lead generation tools when we talk about
- Ease of use
- and ROI
You may find them probably the best thing ever you included in your online business.