Ever wondered why many bloggers and internet marketers have a custom page to display information about the products they sell? Sometimes you’ll see when you go to someone’s homepage you’ll see a call to action to subscribe their newsteller.
The Pages which contain fancy buttons, high contrast text, testimonials, services, features, pricing information, a feature-in column, call to actions, sales pitch and so on is known as landing pages.
Landing pages are also known as lead pages, call to action pages and optin pages. You see, a landing page is mostly used for getting more leads faster. There are other uses as well which I will talk about further in this article.
I think It all started when internet marketers understood that a dedicated page with all the necessary and detailed information with a sales pitch in it performed so well than the normal pages.
If you’ll check out some popular blogs over the internet and click on their call action, you’ll immediately see that you are being redirected to another page which is not so pretty and minimal and only it contains an email optin form with some text of about 30-50 characters.
If we have to define, then a landing page is where a user lands for performing a specific task. It is a single page that has one specific objective and is optimized for increasing the conversion rate of a single task or purpose.
Every landing page created is responsible for getting a single task done. Be it selling a product, generating leads, getting more subscribers, selling more subscriptions, signing up for a webinar and so on.
Generally, bloggers use landing pages for list building. They are more effective than popups and other typical optin forms.
If you have landed on a landing page, that means you’ve done any one of the following three things:
- Clicked on a PPC advertisement on Google, Bing, Facebook etc.
- Clicked on a CTA (call to action) button, image or text
- An optimized search engine result or an optimized link for sales purpose
If you’ve ever seen a beautiful page designed for a specific purpose where you’ll spend more of your time than the text-based pages, you’ve probably seen a landing page.
Characteristics of a landing page
- It has no or lesser distraction.
- It has a great design.
- It has a clear call to action.
- It has a specific goal.
- It doesn’t deviate a user.
- It’s optimized to maximize any expected actions
- It has a sales pitch (most of the time)
- It makes the message hard to ignore
Generally, you’ll see a landing page has no header or footer. That is done to keep anyone on that page for as much as time as possible. This removes any kind of distraction.
The landing pages are also very beautiful in comparison to other pages on a website.
They clearly define what is the goal of making this page, what the creator wants you to do or what you need to do..
It has a call to action. Always. This is what the page is made for. If there is no call to action on a page then 110% its not a landing page.
A landing page strictly sticks to the point. It doesn’t have text regarding something that won’t matter to the topic. It has simple and solid content to impress people.
An optimized landing page is very hard to ignore. It makes the user stick to it to the end. Using visual elements and social proofs in recent times, a landing page is now constantly performing better than any type f lead generation method.
landing pages are better than any lead generation tools when we talk about
- Ease of use
- and ROI
You may find them probably the best thing ever you included in your online business.
Landing pages convert insanely faster than optin forms. Whether you want to get more sales, drive more traffic to a page, get more email subscribers, or get more downloads, they work better than anything else.
It takes time to build a landing page that’s optimized for more conversion. Moreover the page builders like Elementor, Beaver, Divi do not compliment a beginner. Surely they are easy to use but it takes time to get used to them.
In this post, you are going to learn how you can create a stunning conversion optimized landing page right from your WordPress dashboard in three easy steps and that too with a free WordPress plugin.
Let’s get right into it.
3 Steps to Create a Free Landing Page
1. Install The Landing Page Cat WordPress Plugin
It’s a free WordPress plugin which I use to create custom landing pages without leaving my WordPress dashboard. Moreover, you don’t have to code anything with this plugin. It has 3 different layouts to choose from which includes an email optin and call to action button as well.
Once you have installed the plugin, The landing page cat icon will appear on your WordPress dashboard sidebar. Go to your landing page section and click on add new and move to the next step.
2. Setup, Layout, and Configuration
Give your landing page a title in the title section. This is for internal use and users don’t see it. I’ve named my new page as “New Landing Page”.
In the setup section, you have to choose the behavior of your new page. This includes whether you want it to replace your current homepage or publish it on a specific URL. I recommend publishing the landing pages on a specific URL because that helps in better handling.
You can specify the slug on which you want your landing page to be found. This page is a subscribe us page and I want it to be found on”BforBloggers.com/subscribe” so I will enter the slug subscribe here.
Then, you have to select what call to action you want. If you want to build an email list, select E-mail optin. If you want to send users to a specific page or product, select redirect users “Button” call to action.
Click on the save button and move to the layout tab section.
Step 3. Customization
In the layout section, you can select the background image of your landing page, its opacity, the text on your email optin form, button colors and so on.
I’ve demonstrated quite clearly what you have to do in the image above. The first section which is the background section shows you available image by landing page cat. You can choose from these or upload your own image by clicking on the add button.
In the headline section, you need to enter the headline you want your visitors to see when they visit your landing age. The headline should be compelling. This is what your visitors will see at the very first moment.
Then in the description section, you need to enter the text you want to show above the email field. Describe here what your visitors will get by joining your email list. An ethical bribe or a content upgrade will do the work.
Click on the save button now.
Now, move to the configuration tab. Here you have to configure the landing page cat plugin to sync the new email subscribers with your email list.
Currently, it supports all leading email services including MailChimp, Aweber, and ConvertKit. To begin with, I handle my email list with MailChimp so all I need to do is enter my MailChimp API key here, and, you have to do the same. You can find your API in the extras section of your MailChimp account.
Click on the save button. Your landing page is ready. Click on save and preview to have a look at it. It’s live on your site and new users will be able to signup for your email list from this page easily.
You can use this page to get more email subscribers by adding a link to it in the form of a call to action on your homepage. Here’s how you do it.
Install the Elementor page builder WordPress plugin. It’s a drag and drop page builder and I use it to create pages here on BforBloggers. Along with Elementor, you will need to install the Essential Add-ons plugin as well, Just to make it very very easy.
In the pages section, go to the new pages and click on the edit with Elementor button. In the Widget tab, click on the EA Call to Action element. In a second you have a ready to go call to action with pre-built button and text.
Simply edit the text. Then click on the button to edit it. All you need to do here is enter the link of your newly created landing page and save it.
Enjoy with your free landing page as it helped you build your email list. If you don’t have an email marketing service, signup for a free MailChimp account and automate your email marketing campaigns with it.
Also, If you are a lifestyle or fashion niche bloggers, it’s obvious you want to get more people to know about you and your creative work.
In such cases, I highly recommend you to get started with drag and drop page builders like Elementor, Brizy, and Beaver. Drag and drop builders like these will let you create beautiful pages for showcasing your fashion style and designer creations.
There are many add-ons available for Elementor and Beaver builder in WordPress repo for free. You can use any of them to add additional functionality like pop-up boxes, parallax background, accordion and more in your landing pages.
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