When you start a mailing list, what becomes your #1 aim?
Generating more leads, and growing your list. If that’s not the case with you, you don’t live on earth!
Now, most of the time lead tools and optin plugins will do the work, and you’ll be able to build your list quite fast. However, when it comes to selling products and building a sales funnel, you’ve got to have a landing page.
A landing page is where visitors go immediately after they click on a link or banner to know what you have to offer. This one page puts the first impression on your visitors about your website, you and your product.
Creating a landing page hectic if you don’t know where to start from and what to do to actually convince your visitors to stay for longer.
So today, I’m talking about some of the best and powerful WordPress plugins to create a landing page that converts more of your visitors. Use them to create landing pages without touching a line of code.
Best Landing Page WordPress Plugins
Elementor is so far the most beginner-friendly WordPress page builder. It was released in 2016, and in a short span, it has over 1 million active installations and an impressive 4.8-star rating in the WordPress plugin repo.
Building pages with Elementor is a fantastic experience and no surprise I use it here on BforBloggers as well. In fact, “the free resources” page is built with Elementor.
You get a drag and drop editor, and Elementor has the blocks and sections support as well. It allows you to build block segments and add different widgets to them.
Necessary integrations like MailChimp is available in Elementor itself, but for integration with more services, you’ll have to install some addon plugins or buy a pro plan. You can use Elementor with any theme.
In recent updates, they have integrated popups by default in all pro versions of Elementor so now you can create popups without any extra plugin through Elementor itself.
2. Thrive Architect
Thrive architect is a conversion-focused landing page builder plugin from Thrive Themes. It comes with a free library of page templates which include landing pages created for every type of product, occasion or topic.
If you need to have an about page but what to convert visitors that see it, Thrive Architect has a template for that.
Whether you need to create a sales page, webinar or eBook page, lead magnet, or a page to do any kind of promotion, Thrive Architect has free templates for each. No need to start from scratch.
Thrive Architect is easy to use. It has a powerful block-based editor which allows you to create different page sections. You can create a section with the headline, icons, content boxes, email optin forms, and eBook section.
It has a drag and drop builder so you can see how the landing pages you create will look live. Thrive Architect also integrates with PayPal, ConvertKit and Zapier, and many more services. The pages you create will be mobile friendly to maximize conversions on small devices.
There’s a “Thrive Optimize” add-on plugin you can use with Thrive Architect which will help you A/B test multiple pages you create. It is a lightweight plugin and doesn’t slow down your WordPress, so no loading issues will happen.
OptimizePress is another great plugin that is very similar to Unbounce in terms of looks and landing page templates. It has a custom drag-and-drop editor which lets you create a high converting page very quickly.
Most of the time, you’ll find a page layout and design that matches your requirement. You just have to select a design and OptimizePress will let you create a sales page in minutes.
Basically, you’ll only have to fill in the blanks as the inbuilt design library has a huge collection of ready to publish page templates. It also comes with a one-click lead form module.
What you’ll find best about OptimizePress are its efficiency and features. You get a fantastic block section with a handful of section widgets and extras such as countdown timer, Icon set, sales pitch block, call to action, just to name a few.
You also get OptimizeMember plugin bundled with it. It helps you create a complete sales funnel that will help you create membership sites and accept payments very easily and securely.
But I have to tell you this:
LeadPages is one of the most popular landing page builder for serious marketers. They came as software as a service (SaaS) where you had to create landing pages on their cloud platform and then publish it to your domain manually.
But LeadPages released their WordPress plugin and now you can have the same powerful magic of LeadPages right from your WordPress dashboard.
LeadPages is a powerful and feature-rich page builder built for any need you may have. Whether you need to create pages for a webinar, product promotion, software marketing, etc. LeadPages has it all.
It integrates with 1000+ apps including, Aweber, Salesforce, and Stripe. All pages designed with Leadpages are mobile-friendly, so you don’t have to worry about mobile visitors.
It comes with LeadBoxes (their own two-step optin forms) and a built-in lead magnet delivery system. I feel LeadPages is the most powerful solution for you if you are serious about your sales funnel.
Divi is a beautiful and quite stylish page builder. This plugin comes from the house of Elegant Themes and its a primary attraction for them.
More than 500,000 WordPress websites use Divi builder. That’s because of its feature-rich and beginner-friendly front-end page builder at the same time.
As I used Divi builder I found it to be very design-focused. Every block you create or even if you add a gadget on a page, you’ll immediately notice they all are styled to look good and smooth.
You can use Divi builder with any theme, no holds barred. Along with Divi’s core elements and widgets, you also get access to Divi layouts. These are ready to use designs you can simply import and customize as per your need.
There’s no two-step optin form within Divi elements, but you get to use Bloom optin form plugin when you purchase Divi license. It’s easy to start using both and here’s a tutorial to enable two-step optin in Bloom plugin.
There’s no integration option in Divi builder. You would have to use Bloom with it to collect leads.
6. Visual Composer
Visual Composer is one of the most famous and old page builder for WordPress. This particular plugin supports both front and backend editing options.
It comes with an absolutely refreshing and user-friendly drag and drop builder. It also comes with a library of page layouts and section templates. It is one of the best selling plugins on CodeCanyon.
Visual Composer also allows API which makes it a better option for developers.
You can add rows, sections, custom columns, and styled HTML blocks to your pages in one click. You can also use custom CSS if you want.
Finally, you have to look at Instapage when talking about landing pages. Instapage is one of the most popular and highest converting landing page builder. And now they are officially having a WordPress plugin.
With Instapage you get access to premium features such as post-click optimization. According to Instapage:
“post-click optimization technology creates a personalized post-click landing page for your ads, increasing your advertising ROI.”
Instapage Comes with global block technology which means you can create a block such as a header or a footer and reuse it again and again without starting from scratch.
You also get access to more than 200 customizable page layouts and templates. You can easily customize each of them to create a unique page for your business.
And there’s a built-in lead generation module meaning you can create optin forms for your landing pages right from the Instapage editor. It integrates with all widespread automation and CRM such as Drip, HubSpot, and ConvertKit.
I would also like to add Unbounce on this list. They have recently released a WordPress plugin, which makes it easy to integrate their landing pages to WordPress.
With Unbounce, you get popups and sticky bars integrated with your landing pages on a hosted cloud solution. This will help you conserve your server resources.
You should also check my guide to learn what makes a landing page copy generate more sales and traffic.
Let me know which landing page plugin are you going to use and why?