If you’re always around of all the latest and best in the world of online marketing like I am, you probably know that things like “funnels” and “marketing automation” and “lead magnets” are hot.
But if you are still new, get relaxed, this guide has everything you need to go from beginner to pro.
More subscribers mean a bigger list, and you’ve always heard “money is in the list.” One of the few ways that are highly effective in generating leads is using lead magnets.
Let me tell you something:
Lead magnets are still alive.
Whoever said to you that “they are dead” is either keeping you from using it or that person has gone nuts. 🙂
In this guide, you are going to learn about
- What is a lead magnet
- Why you should use it
- Awesome and high converting lead magnet ideas
- How to create a lead magnet that converts
- Free and premium tools involved and needed
- How to and where to collect email subscribers
- How to deliver the lead magnet you promised
- And after-steps
In short, this is the only guide you’ll ever need to understand and start reaping the benefits of lead magnets.
Let’s start right away.
You can click a link below to jump to that section.
- An introduction To Lead Magnets
- Why It Is Important To Use Them
- Core Characteristics That Make It Special
- 5 High Converting Ideas You Can Use Now
- The Smart Way To The High Converting Lead Magnets
- Effective Tools To Create, Deliver and Manage Your Lead Magnets
- Creation Tools
- Delivery Tools
- Tools for Managing & Organization
- How To Send Lead Magnets to Your New Subscribers
- Conclusion and Steps After Lead Generation
An introduction To Lead Magnets
A lead magnet is that resource incentive you offer someone to signup for your newsteller and join your email list.
You offer a free gift, a valuable resource, free access to something paid, a discount on one of your products, or something interesting to your visitors and in return, they opt into your mailing list.
Lead magnets tend to attract your visitors to your call to action like a magnet attracts an iron, hence the name.
No matter in which niche you are. Whether it is a business website, e-commerce website, SaaS platform, marketing, food, tech, fitness, or personal blog, a Lead magnet works the same.
Usually, lead magnets are the resources which can be delivered as a digital product like a pdf, Word document etc., but also note that the incentives you offer don’t need to be a digital product every time. In fact, MailChimp recently introduced postcards that can be sent to your email subscribers’ address whenever you want.
Just like I showed you how changing my optin form type increased my conversion rate, I’ll also show you several different lead magnets that I use and a free template I’ve prepared for you to use for creating yours as well.
A content upgrade is not a lead magnet. Both have a different use. Content upgrades are used for targeting visitors of a particular post or group of posts but lead magnets can be used universally on or off the blog.
Lead magnets convert like crazy but only when they are worth it. That means whatever you offer to your users has to be valuable and useful to them.
They simply don’t get fooled away. If the lead magnet you are giving to your users is not something useful and unique, it won’t convert at all.
So follow the suggestions given in this post and by the end, you’ll have your own lead magnet to promote and build your mailing list.
Why It Is Important To Use Them
If you focus on building your email list because you know it’s important, using lead magnets are crucial for your business.
You simply can’t afford to have a conversion rate of 0.5%. If you are serious about it you should seek anything above 2%.
Gone are the days when people subscribed to blogger’s newsteller just for the sake of receiving updates.
Now the generic headlines like:
“Join our newsteller and get updates” don’t work anymore.
To get your visitor’s emails in exchange you must give them an offer or a resource they can refuse to take.
Lead magnets are capable to boost your optin conversion rate because they give your visitors a reason to take action. Simply asking them to get updates via email isn’t a good reason, it’s terrible actually.
Every minute a visitor is leaving your website and you are not pushing to convert them.
You’ll have to admit it, without incentives you are not going to get impressive results. That’s why it is best to start using lead magnets early.
Core Characteristics That Make It Special
#1 Instantly accessible – A lead magnet should be instantly accessible. This is what makes it stand out of other incentives such as webinar and future email updates. A visitor signs up for it and gets immediate access to whatever lead magnet you’ve promised.
#2 Extremely useful – Lead magnets should be useful for any specific task it has been prepared for. For example, if you are giving a checklist for best marketing tips for beginners, you should include beginner friendly steps and tips in it. If its too advanced, beginners might find it completely useless.
#3 Unique – There are thousands of internet marketers using this tactic and you have to make sure you sand out. A lead magnet should be unique enough so that it doesn’t seem to be just another set of sheets.
#4 Specific – Keep this point in mind, It has to be very specific. Your incentives need to be focused on one topic and they should be deeply informative on that topic. For example, if I’m targeting you, I would through a lead magnet template here for you, which has one you “to help you create your own lead magnet”, not to show you how to create a post and use lead magnet on it.
#5 Actionable – Make it insanely actionable. Doing so will increase your conversion rate on fire. People have no time for nonsense so make sure your lead magnet get them to achieve something really fast and they can start consuming it instantly.
5 High Converting Ideas You Can Use Now
Let me share some of the high converting and awesome lead magnet ideas you can use right away.
Bonus content is something that you offer as an addition to your post. Its the additional information you are willing to give in return for your visitors’ emails.
Some also call this “secret or locked content.”
It gives your visitors a reason subscribe and in return, you give them instant access to your valuable content such as deals, additional information, pro tip, video, etc.
You may have seen some blog posts where authors lock a content with an optin box and label it as “subscribers only content”. That’s what you can do to gather more email subscribers.
This is the fastest lead magnet you can create and start using on your blog.
Below you can see a live bonus content lead magnet.
Check tools section below to find helpful tools for creating locked content lead magnets
Downloadable content, files, pdf, checklist, templates, eBooks cheat sheet, video, free gift, audio files of podcast etc. are such a great lead magnet, that they will increase your conversion rate overnight.
People like to store and use information whenever they have free time.
You can offer your visitors a downloadable pdf file of your most popular post, or you can give them a checklist on creating something, or you can offer them a recent video of your webinar and audio of your podcast to download for free in return for their emails.
eBooks are the most popular downloadable lead magnet but you should also use checklists and templates as your lead magnet.
Check tools section below to find helpful tools for creating downloadables.
A webinar is a normal seminar conducted over the web. You can too do this in.
Webinars work amazingly well as a lead magnet. Most of your visitors have read your content but very few of them may have heard you.
You have a very good chance to convert your visitors faster if you are going to conduct your first webinar. Even after it ends, you can use your webinar recording as your lead magnet.
And with a pinch of scarcity marketing, you can generate leads on fire through your webinar sign up page.
Check tools section below to find helpful tools for conducting a webinar.
Giveaway is certainly one of the fastest performing lead magnets in the industry. Everyone loves to get free stuff.
You can partner with several or just one company in your niche that has a good brand value and ask them to give their popular tools and services for free.
In return, you need to make sure you increase the brand value of your partner by asking your visitors to share the giveaway on social media and other platforms.
Check tools section below to find helpful tools for conducting giveaways.
A quiz is one of the most underused lead magnet strategies only a few people practices.
Building a quiz has multiple benefits:
- It can get viral
- It is interactive, increases brand value
- Its awesome at collecting leads
A quiz is a type of curiosity marketing. Converting curious people into leads becomes a lot easier and a quiz is a perfect option for that.
Check tools section below to find helpful tools for creating a quiz.
The Smart Way To The High Converting Lead Magnets
Now this step is crucial. Before start creating your incentives, make sure you follow these smart ways to make sure you are able to create a high converting lead magnet.
Step 1 – Study Your Competitors
Start by studying your organic and niche competitors. If you need a help in finding them use a tool like SEMrush.
Start by subscribing to their email newsletters and grab a copy of their lead magnets and analyze what’s in it. What you have to focus on is what’s missing in them.
Find a way how you can add more value in your lead magnet so that you get ahead of your competitions. Your main name should be something better than what your competitors are offering to their visitors.
Step 2 – Don’t Copy Others
Don’t try to copy what others are doing in your niche. Stay away from it.
Create something unique that only and only your subscribers can get. Make use of the information so readily available to check what others are using as their lead magnets and create something new and more useful.
If you are simply copying the incentives others are giving, there’s no sense people would subscribe to your list.
Step 3 – Make It Super Attractive
Finally, your lead magnet should attract your visitors. It should attract the immediate attention of your visitors and that’s why designing your lead magnets is a vital step.
You should use your brand colors on your lead magnets cover and your logo in its inside. Its cover should be very attractive with beautiful visuals depicting your incentives purpose.
It should look professional and showcase your expertise on the topic.
Effective Tools To Create, Deliver and Manage Your Lead Magnets
There are a few top tools that are great when it comes to creating lead magnets.
Snappa – One of the best online graphics tools is Snappa. It makes it easy to create attractive led magnets and its visuals with its large collection of templates.
Canva – The simplest way to create visuals is Canva. It has numbers of different layout options and readily available templates you can use.
Beacon Publishing Tools – Beacon is an amazing online publishing software which allows you to create, present, manage and deliver lead magnets. It has a free plan for new users to get started. You can use this tool create eBooks, checklists and templates as well ass you can convert your old blog into a new eBook with it.
Google Docs – I personally see Google docs as a great way to create original and unique multip paged lead magnets. It’s quite simple to use and very beginner friendly to create basic sheets.
Kapa99 – If you are managing a big company, you’ve got loads of work and you need to get your visual works done faster, no matter how much they are, Kapa99 is what I would recommend. These professional guys can handle an unlimited number of tasks every day for a fixed monthly plan.
Thrive Quiz Builder– Thrive quiz builder is one of the best quiz builder plugins out there. It will help you create an awesome and interactive quiz in a few steps.
GoToWebinar – GoToWebinar is an easy way to host and conduct your webinars. It has an awesome list build facility integrate for newbies and professional to collect leads easily.
Thrive Leads – Thrive leads is the lead generation tool I use here at BforBloggers. It is an awesome tool to create, manage and test different types of optin forms.
It helps to get more subscribers since its primarily focused on increasing conversion rate. One of the many best features of thrive leads is asset delivery.
Asset delivery feature enables you to send your lead magnets without you to create multiple list and groups in your email marketing software.
LeadPages – LeadPages was launched as a landing page builder but recently they have grown themselves to a complete set of lead capture, management and delivering software.
LeadPages has its own software for delivering leads which it calls digital asset delivery tool.
You simply upload a file and an email template, that it. The lead magnet will be delivered to your subscriber by leadpages automatically.
Beacon Publishing Tool – Beacon also has a lead magnet delivery system. The ebooks you create with them are branded with their logo at the bottom and they even deliver it to your new subscribers automatically.
They also have a WordPress plugin which allows you to embed your newly create and old ebooks on your pages.
HubSpot – Probably the best tool out there to handle this task is HubSpot, after all its a CRM. HubSpot handles all your needs including asset delivery, email marketing and subscriber onboarding which will eventually become your customers.
HubSpot has an in-house email template and autoresponder which you can use to send your lead magnets. I recently created a HubSpot lead flow and it worked like crazy. I’ve written pretty very much about it in my HubSpot paybook which you can download for free right now.
Tools for Managing & Organization
Dropbox – Dropbox is an effective way to host your lead magnets online and manage them for multi uses. I use Dropbox to host my templates and send my subscribers a link to the file.
Google Docs – You can use Google Docs to create, host and share your lead magnets as well. It helps you share them through a few special links which I think is a great way to share.
SendinBlue – SendinBlue’s API will help you to connect with various services which use SMTP to send emails. It has a very beautiful and feature-rich automation workflow ideal for you to send your campaign emails.
How To Send Lead Magnets to Your New Subscribers
Let me show you how to welcome your new subscribers and present your lead magnet to them.
Get An Email Marketing Service
This step is compulsory because you’ll need to have space, a storage area where you can store the emails you collect by offering your lead magnet.
I use MailChimp to collect emails.
You can use some of the best email marketing services including:
Next, you’ll have to create a list. Any email marketing service will allow you to create one or more lists and since you are offering lead magnets to individuals, you’ll need to create multiple lists or groups.
Create an Autoresponder
Creating an autoresponder will help you to interact with your new subscribers and if you are not using tools like thrive leads and lead pages, it will also help you to deliver your lead magnets.
Autoresponder is a great tool to interact with your audience and welcome them to your community.
if you are focused on creating funnels, make sure you use email marketing automation for that. Automation workflows are made for sales funnels and pipelines so that internet marketers can save their time sending and managing emails for new subscribers.
Conclusion and Steps After Lead Generation
Once you have published your lead magnet, you will notice your conversion rate go up. That doesn’t mean you should stop focusing on that.
Next step involves marketing your products to your leads. If you are an affiliate marketer, this means you should start focusing on your affiliate products promotion.
I always recommend every online marketer and bloggers who use affiliate marketing to start creating automation so that their email marketing campaign keep doing their work on autopilot.
Interact with your subscribers and connect with them. This way you can create a loyal audience base for your business.
Leave a comment below to let me know about your experience with lead magnets.