You must be aware of reviews. Whenever you get to know about a service, a brand or a new software, the first thing you probably do is a search for its reviews on Google.
Reviews done for various established brands and services contribute a lot to your search engine exposure, company relationship and of course, it does contribute a lot to your passive income.
In this post, I will show you the best way to write a review post and how long you should keep them as well the secret strategy I used to rank my review posts in top 10 results of Google SERPs.
Let’s get started!
Few Points To Keep In Mind When Writing A Review
Needless to say, it takes a lot of time establishing your web presence, It takes much more than that to rank your posts higher than your existing and upcoming competitors.
However, there are a very few, close to no such examples to justify this.
Don’t believe me?
Head on to Google and let’s check this out.
1. Go to Google.com
2. Search for any review. For instance, I have searched for MilesWeb Hosting Review. You can search for any review focused on something in your niche. Here, my review of MilesWeb shows up. Keeping this in count move on to the next step.
3. Click on a few results and find out the word count. Include my (BforBloggers) review while analyzing the posts.
4. Showcase your results.
What did you find? Most probably you would see that less than 2 out of the 10 articles where more than 2000 words.
All of these reviews I have done here at BforBloggers are not so lengthy and have a word count of fewer than 2000 words.
That’s the first point.
Keeping aside the Other tutorial posts, review posts should be highly concentrated on what matters the most and the best practice is to keep these below 2000 words.
Any review you write will be first seen by the brands you have endorsed in it. How?
This also includes the shares you do on social media sites such as Twitter, with or without hashtags.
Neither the people who will come through your review nor the marketing heads at the brand will read each and every word you add to your post.
So, to keep it readable, make sure you keep it below 2000 words.
How To Write Better Reviews In Limited Word Count
When you write a post and optimize it for SEO, The main aim is to help Google understand what you are writing about.
For doing this, we add keywords that are relevant and target a specific audience.
Similarly, when you write a review, you need to make sure search engines understand it the way you want.
To make this possible you need to:-
- Add relevant keywords
- Brand name in at least 1 heading
- Use Appropriate heading tags
- Concentrate the word count
- Add niche specific keywords
- Add LSI keywords
- Optimize it for endorsements
- Enhance the readability
Use niche specific keywords to better relate to the review product. For example, when I am writing a review post of SEMrush, I will use the keyword SEM, SEO tool, Competitor research tool, backlink checker tool etc… quite often
This will indicate what genre the SEMrush tool belongs to.
use the <h> tags carefully.
<h1> tags are not recommended as adding keywords to these tags have indicated a negative effect on SEO.
Use <h2> and <h3> tags where needed. Add a keyword and a brand to any of these headings and try not to repeat the keywords.
Next, make sure you avoid keyword stuffing. This happens most of the time especially in review posts without you knowing it and leaves you completely baffled!
Avoid Keyword stuffing In Review Posts At All Costs
Here, the keyword stuffing will be a repetition of the product you are reviewing.
For e.g., you are reviewing LongTailPro, and While writing every phrase, let’s say,
I am using Longtailpro because Longtailpro is so easy to use and Longtailpro also offers free account and discounts……… oh., that sounds miserable!
This, not only degrades the SEO and indicates keyword stuffing, but it also makes your sentences a nightmare to read.
That is simply annoying.
Keyword stuffing should be handled carefully.
We know that increasing work out will eliminate keyword stuffing, but only when done keeping the readability in mid.
You can use LSI keywords instead of focus keyword which work way better and helps a lot with your SEO.
Increasing word count for the sake of SEO is worth next to 0.
Word Count For a review post should be lesser than 2000.
At the end of the day, its real people who are reading your articles, However, they are search engines which make it possible to discover your articles.
That is the rock solid reason why SEO light is given so importance.
There is no reason to elaborate a topic with unnecessary words.
Cluttering words will not only decrease the readability of your content, it will also hurt credibility as a copywriter.
Most of the people will never read an article longer than 2000 of words thoroughly, so it is better to keep it short, simple and to the point.
A bonus tip, make sure all of the articles you publish are longer than 600 words or else, you would be creating thin content which is considered bad for SEO as they add no value to it.