Do you allow your visitors to subscribe to your blog or website updates via push notifications?
Web push notifications are the digital marketing world’s newest best friend. They allow you to send instant notifications, similar to those found on your smartphone to your subscribers’ devices.
It is an ideal solution for marketers. A new and very effective channel to reach your audience about news, sales, order status, special offers, empty shopping cart links, new content, events or anything else you can think of.
Subscribers is a free tool that will allow you to add such push notifications in your website for free. It helps you to re-engage your visitors.
Subscribers is a part of Neil Patel’s marketing tools. It is one of the few simple and more featured web push notifications tools out there. It works on desktop browsers which include Chrome, Safari and Firefox as well as Andriod and iOS smartphones.
Below are some stats:
Since the user must subscribe and give specific permission to receive push notifications, it attracts real audience and traffic.
Worldwide reach of over 300,000,000 users of desktop, mobile or tablet
Push Ads are delivered even if the subscribers are not actively using their device – and that’s the first thing they will see when they are back! This brings amazing efficiency for every Push campaign
Highly-engaged users bring higher click rate and exceptional conversion rate comparing to standard ad formats
Let’s get started to add free push notifications through Subscribers…
How To Get Started With Subscribers.com
Follow this complete tutorial to signup, install and get started to collect your first push notification subscriber though subscribers.
Go to subscribers.com and register for an account. The free account will let you collect up to 200 push subscribers. There are paid plans too but you don’t need them initially. Once you collect more than 200 subscribers you can upgrade the plan as you need.
Once you finish the registration process, you will be redirected to the main dashboard. Here click on “install subscribers” link in the above header section. This will open a new window with installation methods to choose from.
The third thing you need to do is install a piece of code in your site’s HTML before </body> tag.
There will be 4 different installation methods to choose from and each one of them has a different procedure. If you are using self-hosted WordPress, the easiest method is to install the Subscribers plugin.
You can also use the Google tag manager if you are not on WordPress, as it is the second easiest method to install the code.
Download and install Subscribers plugin by going to your WordPress dashboard > plugins > add new. Then search for subscribers.com in the plugin repo. Click on install and activate it.
Once you’ve activated the plugin, go to the Subscribers plugin settings, there you should see a field asking for site ID. Keep this page open.
Go back to your subscribers.com dashboard and click on the site settings link. A new page will open and here you have to copy your site ID.
Paste the site ID in your plugin settings. Click save settings and you are done. Now we need to verify this installation.
Go back to your subscribers.com dashboard and click on the verify installation button at the top. Wait for a minute and you’ll see a success message. That’s it!
Your visitors will soon see a popup in their browsers to subscribe to your website or blog via push notifications. If the verification fails, try clearing your cache and retry the verification. It should solve the problem.
Some Advance Features
Subscribers come with some pretty great features which include:
- Welcome drip push notifications
- Prompt settings
- Push notification subscription chicklet
- Analytics reports
Using the welcome drip notifications, you can pre-set a number of push notifications a subscriber will get automatically in a fixed sequence once he successfully subscribes to your blog or website.
If you would like to delay the subscription window popup, you can do so in the prompt settings.
You can also enable the popup chicklet. The chicklet will appear on all pages of your site. If a user clicks on it, the pop up modal like the one below will display so they can subscribe. If you disable the chicklet, it will also disable the pop up modal.
I hope you like subscribers. It is a great tool to convert your visitors to build a community of loyal fans and readers.
You should start using push notifications on your website or blog now, as it will add up extra people in your community and will help you build your brand faster.
The pricing of subscribers.com starts from $29/month. In order to send notifications to more than 200 subscribers, you’ll have to upgrade to one of the paid plans.
It’s relatively a newer technique and allows users to subscribe to their favourite website and blogs without giving any personal details. Which increases its conversion rate.
Subscribers is a must-have tool to be in your digital marketing arsenal.
Let me know what other digital marketing tools you use other than subscribers on your website or blog.