The web analytics is great. It opens up a window we bloggers and marketers can peek at our visitors and their behavior.
I was reading a book about sales and marketing online yesterday, and somewhere it quotes –
” I was going through my clients’ analytics report, and I found the page views were on the downside. I needed to fix that, or else I could lose my job.”
That’s pure rubbish.
Pageviews are useless. You should be looking at the time spent and bounce rate your site is getting.
No matter how many page views you’ve got, your websites’ fate relies upon engagement.
You could get 10,000 pageviews a month that results in no or lesser conversion. That’s a matter of concern.
When you look at your analytics, make sure you check out the metrics connected to your profit.
What google analytics and others count as page views?
What are Pageviews In Analytics
Pageviews are tracked when a person lands on your webpage and resides until it is completely loaded. That is known as a hit.
What is Hit ( elaborated )
When you hit the URL “https://www.bforbloggers.com,” you are redirected to the dedicated IP towards which the domain is pointing and that IP is allotted to a server.
As soon as your browser connects you with the server, the server renders the data it’s has stored in the files made by the domain owner, and when this whole data is successfully shown to you by your browser, that’s is known as a hit.
All in all, we get that when a hit is made, we count it as a Pageview.
Interesting fact – If someone refreshes the same page again in a meanwhile, that still is counted as a pageview.
Now that you have understood what a Pageview is, you should focus on other more important things.
Before moving ahead, you should know what a session is because you will come through this term frequently.
Sessions – A session starts as soon as a user lands on your page. It means that when you landed or visited this page to read my article, a session started.
A session by default is recorded for 30 minutes in google analytics. You can leverage that by visiting the settings in your google analytics account.
A session longer than 3 minutes should be considered valuable. A visitor who is spending time on your blog must be impressed with what you are writing about in most cases.
Okay, I get this, but which metric should I consider important?
The most important metric in your google analytics reports are –
- Bounce rate
- Time Spent and Session duration
- Landing pages and Exit pages
- Behavior flow
These five reports have everything you will ever need to grow your online business.
A brief description of every term written above:-
1.Bounce rate – When a user visits your website and immediately closes the landing page without any further action like moving on to another page, that is counted as a bounce. Here’s a detailed guide on how to take control of the bounce rate on your website.
2. Time spent – This Data shows you how much the users spend their time once they land on your page. This data is always shown on an average scale. Session duration is much similar to this.
3. Landing pages and exit pages – Landing pages are those pages where your visitor first visit when they come to your site. This can be your homepage or your posts etc. a better way to monitor these pages is google analytics. Similarly, exit pages are those pages from where a user leaves your webpage.
4. Behaviour flow – Much like its name, the behavior flow statics shows you the following of your incoming traffic. This includes the complete follow-up and the user’s report and its behavior, starting from the landing to the page’s exit.
5. Location – no need to mention that this data is base on the user’s location. It shows you where your users come from, and this data is considered very important, especially for websites that aim to target local regions and country-specific audiences.
These 5 statistics show you the most valuable and actionable data. If you are not monitoring your website’s bounce rate, you will eventually lose your rankings in SERPs and customers. Similarly, if you aren’t doing anything to increase your blog’s engagement and interaction, you will fail to build an online community.
It is always a good habit to monitor how your visitors move throughout your website. after analyzing a little, you can make necessary changes to build your mailing list. If a user is spending more time on your blog than your sales or lead pages, it is better to place a lead-form there. That’s how analytics, its analysis, and interpretation work.
You have to be actionable with what data is shown in google analytics. This helps you build a strong web presence with ease and less competitive because you are doing this the right way, and Google respects this very much from the beginning.
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