Its true few hours ago, we were informed that WPEngine, The high standard managed WordPress hosting company acquired the hugely popular and successful theme brand: The StudioPress.

The Genesis framework, created by brain Gardner in 2010 is one of the most celebrated and powerful premium theme frameworks along with multiple edge quality themes.

The deal was made in an undisclosed amount but we can speculate the amount it would have taken to acquire the ownership of such a popular theme brand.

According to WPengine, They have only acquired the theme division which includes Genesis Framework and the child themes for it. However, this post from Copyblogger the parent of Rainmaker Digital (Who owned StudioPress before) says that :

“I’m pleased to announce that StudioPress, our WordPress design and hosting division, has been acquired by WP Engine”

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That confuses a little bit. I’ll reach out to more experts and since its a fresh news, we have a couple of days to confirm some aspects as well.


Since WPEngine is huge in terms of developers and team to work, You can expect a better future of Genesis. WPEngine says it is the biggest acquisition ever.

What to expect from this acquisition? Here’s what WPEngine has to say:

“We’ll begin by investing in Genesis at a scale that’s never been done before. This will include investing in the engineering efforts behind the framework, investing in the creation of new themes and investing in the economy of the framework and the partners who make products that support and rely on it.

Our intention with this acquisition is to fuel the Genesis community both by hiring new people to work on different aspects of the framework and to expand on its community activities, which will range from things like providing more opportunities for the community to drive the evolution of StudioPress products to expanded support within the online communities around Genesis”

Anyways WPEngine has always thrived to become an industry level hosting and now with this big acquisition, they are going to put a lot more improvements in StuioPress. It seems you can expect a lot more new child themes and features to the Genesis framework as well.

They have promised to keep Genesis and other themes as GPL licensed forever.

I would like to see the price go down since the investment and funding of WPEngine is pretty high, they can easily drop the price for Genesis and its child theme.

What are your thoughts on this? Share them in the comments section below.

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