A while ago Google tested a whole new type of search result page which showed absolutely no search results!
Yes, Google now doesn’t shows links to blog posts and websites as a part of search queries and their results. It has been in effect for some of the very limited types of search queries including:
I came up with this when I searched Google for converting inches into feet. If you go now and type “time in new york” you’ll see exactly what I mean.
If you search Google for time, date, conversions and calculations from your smartphone, the results beneath the rich snippet would be a button saying “show all results”.
You have to manually click to see links about those. Practically speaking, close to zero number of people would actually do that.
So from now on Google knows people get the answers simply by looking o the rich snippet. They don’t need long search results.
I quickly searched the internet about it and found its official. Going deep I also came to know how Google tested and dropped this idea way back in March.
The test was also done on desktop results which looked something like this:
For the search keyword “time”, Google showed nothing apart from time in the region. A good thing to know is there exits approx 17,61,00,00,000 for the keyword time.
For now, it has been live only for smartphones. But way back if you look at the search result screenshot, it seemed they aimed to do it for desktop results as well.
Currently, zero search results won’t be seen in the UK.
Here are some different screenshot examples:
I’m in India and the screenshots above where taken from my smartphone-based in India. You should try it on your smartphones too.
Beneath the rich snippet, you’ll also spot a blank field. Google is also eager to take questions!
If you didn’t get the answer to your question or you were left unsatisfied, you can enter the question in the suggestions box. Your question will be then shared with different publishers by Google who can answer that.
Let’s see if Google keeps this big change or we will see another new SERP feature update.