This one tool called Zest.is will change the way you find content around online marketing.
If you’ve ever faced a writer’s block, or if you often struggle to find high-quality content, you are going to love this. Seriously, every time you publish a new post you might feel:
“Okay, so what’s next?”.
More than often you are reading how high-quality content helps you rank better on search engines and generate more traffic. And believe me, content marketers and SEOs are killing it with publishing “long-form” content which is so in-depth that no one dares to copy.
That was the boring part.
The funny thing is that you can actually get distilled content ideas for your blog posts without searching for them.
Zest is a content stream using which you can find thousands of content focused on marketing, blogging and SEO and other related niches. It has been more than 2 weeks since I started to use this tool.
Zest is a content stream that features some of the most powerful marketing content around the web. The main aim to use Zest is to find high-quality content in a specific category without wasting your time browsing the web.
Every day several new articles are featured on the Zest distilled content stream.
The main page features various blog posts from different blogs. These blog posts are given one or more categories so that you can easily switch the category and see the articles on a specific topic you want.
Since every article on Zest is unique, you can definitely increase your knowledge using it on a routine basis.
Zest was founded Yam Regev who is the current CEO and Idan Yalovich who is the CTO.
People who use Zest suggest links that they consider deserving to be on their stream. Only ~1% of the suggested articles get approved to maintain a standard. After all, this is what makes it unique and quality-focused.
Each suggested link if approved is scheduled to be posted and the tribe members will also give your content some tags that they feel are relevant. This makes it easier for users to find the content of their interest.
The content you’ll see on the Zest content stream is manually approved. A team that is known as “tribe members” will manually read all of your content and they’ll decide if your content is unique and valuable enough to be featured or not.
This is a human touch form the Zest.is the team and it makes a tough job for someone using the platform with manipulative intention. Now you know that the content you see on it is some of the best articles suggested.
So far, all of the articles I suggested got approved so I have a 86% success rate in suggestions. You can also achieve the same by maintaining the quality of the articles you suggest.
If you read an article and think everyone on Zest must-read, suggest the link using their chrome extension.
Zest is a free platform and you don’t have to pay for anything. I feel everyone who belongs to:
- Internet and Online Marketing
- Inspiration, growth, and productivity
- Controversial and viral
- Email marketing
- Product sales
- Affiliate marketing
Should be reading and using Zest.
One of the many things you can use Zest for is to finding shareable, click-with and trending topics to write about. You can simply search for a keyword, topic or simply select a category you want to read about.
The first page of search engines has 10 articles, all for one single keyword and topic. So, if you can write better content than there is out there, you’ll eventually generate more organic traffic.
Using Zest this becomes a little bit easy. It has a feature that lets you sort articles based on clicks and shares apart from time. You can simply go to its homepage and sort the articles to see what are the topics that get the most clicks.
Doing so you’ll know on what topic you should write your next post to gain more traffic and clicks. This eliminates the tension of guesswork.
To get started you’ll have to connect your LinkedIn account to Zest. That’s all you have to do if you want to join and suggest articles otherwise it’s not necessary to join if you only want to read.
Overall, Zest is an amazing content stream. However, their team needs a little bit of work to place suggested articles a relevant category. Few of my cornerstone posts got placed in incorrect categories which cost me a low number of clicks.
I would recommend you to join and suggest some articles as you may gain a good number of followers of your profile. It is a good source of traffic for weekends too.
So, I would really recommend you to Zest. It’s free and you’ll feel for yourself how it helps you enhance your knowledge and productivity. I hope you would not get another writer’s block once you start using it.
And if you are publishing really good content, you can self-suggest your articles on Zest to get extra traffic.
Let me know how you are using Zest for your content marketing or any other strategy.